Teams at Tubi

Lead creator acquisition and partnership strategy for Tubi, including sourcing, pitching, negotiating, and closing deals with creators and representatives. Manage ongoing creator relationships, onboarding, marketing, performance reporting, feedback, and partnership expansion. Collaborate with content, legal, operations, marketing, and product teams, represent Tubi at industry events, and manage a small high-performing team.

Leads Tubi’s scaled creator acquisition strategy, building systems, processes, KPIs, and partner relationships to expand its non-exclusive creator library. Partners with Product to improve onboarding and content delivery, coordinates cross-functional workstreams, identifies high-performing creators for deeper partnerships, communicates strategy to leadership, and represents Tubi externally. Manages people and applies creator-economy expertise across platforms including YouTube, TikTok, and Instagram.

Leads Tubi’s consumer and brand communications strategy, shaping narratives, earned-first campaigns, product storytelling, cultural participation, and media relationships. Partners with Brand, Product, Social, Content, research, analytics, finance, and agencies to create compelling stories, identify cultural opportunities, translate platform innovation for consumers, and measure impact beyond media impressions.