Teams at Underdog

Lead marketing operations by building scalable systems, processes, and playbooks to plan and execute campaigns. Manage cross-functional coordination, timelines, launch readiness, measurement frameworks, dashboards, budget and resource planning, and continuous process improvement to ensure campaigns launch and perform effectively.

Lead paid social user acquisition for a consumer app: own strategy, execution, testing, and optimization across Meta and TikTok. Partner with analytics, creative, and platform account teams to validate attribution, forecast, and scale growth while running a structured experimentation roadmap. Monitor trends and translate performance data into executive-ready recommendations. WOOF WOOF

Run Underdog's local go-to-market activations: book bars, coordinate tailgates and street stunts, secure vendor/venue deals, manage budgets and timelines, travel to represent the brand, and use AI tools to speed logistics while owning on-site problem-solving and relationships.