Teams at Underdog

Lead strategy and execution for paid search and programmatic user acquisition (Google UAC primary). Manage DSPs and networks, own testing roadmap, translate MMP/backend data into performance narratives, collaborate with Analytics, Creative, and Growth, and eventually manage and develop a direct report.

Lead Underdog's offline media strategy across TV, CTV/OTT, radio/audio, and out-of-home. Own media budget and agency relationships, optimize for incrementality and efficiency, define KPIs and measurement frameworks, partner with Data Science and cross-functional teams, and scale acquisition through testing, creative, and regional strategies.

The role involves end-to-end project management for complex campaigns and video productions, utilizing AI tools and ensuring timely communications within a fast-paced creative environment.