Teams at Upway

Owns Upway’s full US marketing strategy and growth across brand, demand and supply generation, CRM, partnerships, content, SEO, social, influencers, events, and local activations. The role manages a 7-figure budget, leads the local marketing team, optimizes acquisition and ROI, develops the US brand, establishes performance KPIs, and collaborates with global, product, technology, and leadership teams.

Own Upway’s US organic social channels, CRM content, SEO/GEO initiatives, and website content. Create, publish, and optimize platform-specific content across social, video, email, SMS, blogs, and web pages. Monitor trends, collaborate with creators and cross-functional teams, support marketing campaigns, and build scalable content processes that improve engagement, brand growth, and business performance.

Create high-quality, human-written SEO content about e-bikes, producing consistent long-form articles (guides, comparisons, lifestyle) that match search intent, educate readers, and drive conversions. Collaborate with the SEO and marketing team to set priorities, align structure and messaging, and continuously improve content performance. No AI-generated articles; authentic bike expertise and engaging storytelling required.