Product Marketing Manager
Greater NYC Area
1 week ago
Execute and implement the product marketing strategy for product and service offerings.
Manage competitive information including tracking market moves, creating battle cards, and developing competitive positioning and messaging to influence product development, marketing campaigns and sales enablement.
Assist in implementing a win/loss analysis program and create report outs for the business on the findings and recommendations.
Develop holistic content strategy, by developing product positioning, value propositions, buyer personas, and custom messaging that resonates with the buying audience and other stakeholders.
Own the sales enablement process, by creating compelling content (solution guides, white papers, blog posts), participating in conferences, trade shows, and webinars.
In conjunction with product management, lead the product launch process and contribute to strategy for product pricing and packaging.