Teams at Viant Technology

Lead research panel recruitment and growth initiatives, including acquisition, engagement, retention, reactivation, and participant quality. Manage recruitment vendors, budgets, campaigns, lifecycle communications, and cross-functional improvements to the panelist experience. Establish KPIs, analyze performance, optimize ROI, and evaluate AI-driven tools for targeting, personalization, automation, and operational scalability.

The Technical Account Manager acts as a strategic post-sales leader, enhancing client relationships and ensuring optimal adoption of Viant's data solutions. Responsibilities include addressing client needs, facilitating solution delivery, and developing training resources.

Leads strategy and execution for research panel recruitment, engagement, retention, and reactivation. Manages recruitment vendors, budgets, campaigns, lifecycle communications, KPIs, and cross-functional initiatives. Uses analytics, AI, and automation to improve acquisition efficiency, targeting, personalization, participant quality, and operational scalability.