Head of Product Marketing
Greater NYC Area
2 weeks ago
Lead global go-to-market strategy for VidMob’s technology platform Agile Creative Studio. Develop product launch plans including collateral development, content creation, and internal and external facing campaigns.
Manage communication strategy across VidMob’s owned channels to drive platform/product trial and track customer satisfaction. Touchpoints include corporate website, landing pages, email, and push notifications.
Partner with Sales team to develop packages and product oﬀerings for different customer segments.
Lead customer research to understand the customer experience and refine the product roadmap. Research may include new feature user testing, focus groups, customer satisfaction surveys.
Collaborate closely with design and engineering teams to ensure the product roadmap aligns with customer needs and market opportunities.
Help external-facing teams deliver highly effective product demos, understand new features and promote new product launches.
Apply insights from dot com, email and platform to constantly improve product marketing strategy and maximize platform usage.