Vivrelle

Vivrelle is a high-growth venture-backed start-up in the retail and luxury goods space. The company offers a first-of-its-kind membership club that provides access to a shared closet of coveted designer handbags, jewelry and diamonds for a monthly membership fee. With a dedication to making luxury accessories fun, flexible, affordable, and sustainable, Vivrelle provides members with the ability to borrow items with no return date. Founded in September 2018 by newlyweds Blake and Wayne Geffen, the company saw triple-digit growth as well as the injection of a $26 million funding round in 2021. At present in 2022, the platform counts tens of thousands of members who can get access to coveted designer bags and jewelry from brands like Chanel, Prada, and Bottega Veneta as their appetite changes. With some 87 percent of Vivrelle members having purchased an item through Vivrelle and remaining active members through the program, the start-up is boasting customer retention. Member acquisition is also especially strong, with an active and growing waitlist to join the membership club. In a past interview with WWD, cofounder Wayne Geffen described the feel Vivrelle is trying to convey. “We don’t say rental anywhere in our communication. We are not a rental site or a transaction-based site. It is really meant to be an experience — a virtual extension of your closet and the way you view your closet is just different with Vivrelle.”