Teams at VML Enterprise Solutions

Leads Mazda’s enterprise marketing technology strategy, roadmap, CDP and CRM programs, audience segmentation, taxonomy governance, personalization, measurement, and cross-agency orchestration. Advises senior stakeholders on platform and operating model decisions, coordinates technology partners, drives value realization, and develops Martech strategy teams.

Supports Mazda’s enterprise MarTech technology strategy, roadmap, CDP and CRM initiatives, audience segmentation, taxonomy governance, personalization, measurement, and platform decision-making. Translates business priorities into requirements, use cases, workstream plans, governance standards, and recommendations. Coordinates client, agency, technology, analytics, media, and delivery partners; facilitates workshops and executive alignment; supports value realization and team mentoring. Requires frequent in-office presence, strong MarTech ecosystem knowledge, and experience with Adobe and Salesforce platforms.

Manages digital shelf operations across multiple retail partners, including product content updates, syndication, retailer portal workflows, quality assurance, alert triage, and publication monitoring. Prepares competitive pricing, category share, search visibility, and trading intelligence reports for client teams. Presents monthly insights, executes approved content optimizations, manages tickets and SLAs, coordinates with Brand, Marketing, Sales, and creative teams, and improves retailer processes and documentation.