Jobs at The Weather Company

Own lifecycle marketing strategy and hands-on execution across onboarding, activation, engagement, retention, and winback. Build and launch personalized email, push, and in-app campaigns using segmentation, triggers, automation, and testing. Manage templates, QA, deployment, reporting, and lifecycle documentation while partnering with Product, Design, Data, and Product Marketing. Analyze user behavior, optimize journeys, write messaging, and use AI tools to improve campaign production and performance.

Lead technical and scientific delivery of consumer weather verticals: translate model output into data pipelines, APIs, and product integrations; integrate LLM-driven content generation; collaborate with research scientists, product, design, and front-end teams to graduate experiments to flagship products.

Build and lead a new consumer Product Marketing function. Define go-to-market strategies and launch plans for web and mobile products, align cross-functional partners, drive engagement and retention, measure launch impact, and create scalable operating processes, playbooks, and calendars to support product launches from strategy through post-launch iteration.

Lead subscription growth and marketing for web and app products. Define go-to-market strategy, optimize acquisition and retention via A/B testing, partner with Product and Engineering to launch offers, improve onboarding and conversion funnels, and use data to drive pricing and experimentation.

Lead launch and scaling of an affiliate program, manage Premium Perks partner program and evolve it into an Offer Wall, and identify/pilot non-digital subscription distribution channels. Own partner relationships, creative assets, tracking/integrations, KPI measurement, and cross-functional requirements while operating independently to drive subscription acquisition and retention.