Teams at The Weather Company

Leads cross-platform data instrumentation, event taxonomy, analytics governance, attribution, and growth measurement across web and mobile platforms. Oversees Amplitude remediation, GA4 and server-side tagging architecture, Meta and advertising platform conversion signals, incrementality testing, and marketing spend optimization. Establishes SDUI tracking schemas, data observability, automated auditing, and CI/CD validation while coordinating Product, Marketing, developers, and external agency partners.

Own consumer growth strategy for high-scale weather apps, improving onboarding, registration, subscription conversion, notification opt-ins, widget adoption, experimentation velocity, and retention. The role leads cross-platform feature parity across iOS and Android and uses funnel analysis, cohort retention, and A/B testing to drive sustainable user value.

Lead consumer data instrumentation, quality, governance, and collection frameworks across web and mobile applications. Translate analytics requirements into technical specifications, partner with architects and developers on event tracking, validate data implementations, and guide data quality initiatives. Collaborate with data scientists, BI engineers, and business teams to improve accessibility, accuracy, lineage, and usability. Manage cross-functional technical projects, automated quality checks, dashboards, privacy considerations, and continuous improvements to consumer data infrastructure.