Teams at The Weather Company

Own lifecycle marketing strategy and hands-on execution across onboarding, activation, engagement, retention, and winback. Build and launch personalized email, push, and in-app campaigns using segmentation, triggers, automation, and testing. Manage templates, QA, deployment, reporting, and lifecycle documentation while partnering with Product, Design, Data, and Product Marketing. Analyze user behavior, optimize journeys, write messaging, and use AI tools to improve campaign production and performance.

Lead technical and scientific delivery of consumer weather verticals: translate model output into data pipelines, APIs, and product integrations; integrate LLM-driven content generation; collaborate with research scientists, product, design, and front-end teams to graduate experiments to flagship products.

Build and lead a new consumer Product Marketing function. Define go-to-market strategies and launch plans for web and mobile products, align cross-functional partners, drive engagement and retention, measure launch impact, and create scalable operating processes, playbooks, and calendars to support product launches from strategy through post-launch iteration.