WorkingTheory Partners

WorkingTheory is an employer brand strategy and design consultancy. We wanted the rigor of a strategy firm and the craft of a brand agency from people who actually know employer brand. We never found that, so we built it. Three service lines: employer brand strategy and design, EVP insights and development, and culture, people experience and purpose. Our research gets at why people make the career decisions they do, not what they report on a survey. At one health system, the top driver of attraction wasn’t pay or growth. It was commute, and nothing in their messaging had ever mentioned it. Consulting and design as one service. Research, strategy, and design stay together, so nothing gets re-interpreted along the way. Founders and senior people do the work, which is why we take fewer engagements a year. Engagements run three to six months. Led directly by Matt Gilbert and Devin DaRif.