Teams at World Education Services

Monitor high-visibility public forums (Reddit, Google, Yelp, LinkedIn) for discussions about WES; correct misinformation with factual, approved messaging; escalate sensitive or complex threads; guide users to official resources; share community insights with cross-functional teams to improve FAQs, processes, and communications while protecting brand reputation and avoiding individual case handling.

Design and develop e-learning and instructor-led training by conducting needs analyses, applying ADDIE and Blooms Taxonomy, collaborating with SMEs, using Articulate and AI tools, creating assessments (Kirkpatrick), and managing multiple projects to ensure effective, accessible learning.

Lead B2B and B2C content marketing strategy and execution across web, email, social, ads, webinars, and other channels. Manage a Content Marketing Analyst and freelance writers, provide editorial oversight, integrate multi-source content for cohesive customer experiences, use analytics to drive growth and revenue, and collaborate with communications to develop campaigns and reporting dashboards.