Jobs at WPP

Manage programmatic commerce activations across retailer media networks and demand-side platforms. Lead audience and creative strategy, campaign setup, bidding, budgeting, optimization, reporting, reconciliation, and billing. Manage direct reports, collaborate with retail media partners and clients, address technical campaign issues, ensure compliance, and identify opportunities using performance data and retail-market insights.

Manage paid social marketing initiatives for client accounts, including campaign planning, strategy development, performance monitoring, reporting, and team oversight. Collaborate across departments to deliver integrated social campaigns, develop creative tactics and efficiency tools, support automation and process improvements, and contribute to business reviews, documentation, and new business efforts.

Leads digital media partnerships and custom cross-platform campaigns for major beauty and lifestyle brands. Translates client objectives into partnership concepts, manages vendor negotiations and RFPs, oversees campaign investment, data quality, analytics, and performance reporting, and serves as the primary client contact. Presents recommendations, develops client points of view, and mentors junior associates through campaign execution. Requires extensive digital media investment experience across video, OTT/CTV, social, podcasts, and custom integrations.

Manage programmatic advertising campaigns from setup through reporting, including creative trafficking, QA, tracking, pacing, optimization, discrepancy resolution, and performance analysis. The role uses platforms such as DV360, The Trade Desk, Xandr, and Amazon, collaborates with account and technical teams, develops tagging strategies, troubleshoots ad technology issues, provides optimization recommendations, and supports testing, process improvement, and client budget growth.

Leads measurement strategy for outcome-based media programs, including incrementality studies, A/B testing, campaign analysis, forecasting, and partner evaluation. Connects programmatic execution and DSP data to business outcomes, optimization, pricing, and strategic decisions. Manages and develops a team of Associate Directors and Analysts while advising senior stakeholders and advancing measurement capabilities across AI, clean rooms, personalization, and cross-platform analytics.

Leads end-to-end delivery of complex, multidisciplinary marketing projects across U.S. teams. Develops scopes, timelines, workflows, and project plans; coordinates Strategy, Media, Creative, Analytics, clients, and partners; manages risks, quality, processes, and stakeholder communication. Supports operational improvements, adoption of tools and operating models, project financial tracking, forecasting, scope control, resource management, and team guidance while promoting accountability and profitable delivery.

Manages publishing and offline media investment for luxury-focused clients. Develops media plans, negotiates pricing and value-added packages, oversees print campaign implementation, monitors ad positioning, manages makegoods and billing, and completes post-buy analysis. Partners with strategic planning teams, clients, and media vendors while mentoring junior staff and supporting innovative campaign development and new business efforts.

Leads end-to-end paid media data enablement and reporting, including data integration, transformation, modeling, quality assurance, dashboards, governance, and reporting delivery. Manages onshore and offshore reporting professionals, investigates discrepancies, improves reporting infrastructure, defines data-source requirements, and partners with clients and technical stakeholders. Requires advanced Power BI and SQL expertise, ETL and data modeling experience, digital media data knowledge, and leadership capability.

Develops commerce and retail media strategies across platforms and channels. Supports client media plans, campaign solutions, retail partner relationships, industry POVs, educational content, and new business opportunities. Coordinates cross-functional teams and contributes to first-to-market media solutions while staying current on retail media trends and best practices.

Manages programmatic media strategy and execution across client campaigns. Responsibilities include building audiences, sourcing inventory, managing DSP campaigns, pacing budgets, optimizing performance, analyzing results, reporting to stakeholders, developing workflow processes, and mentoring junior team members. The role collaborates with planning, investment, operations, analytics, agency, and publisher teams to deliver campaign objectives and high-quality media opportunities.

Owns internal AI communications and adoption across WPP Media’s global Google account. Responsibilities include managing AI newsletters, maintaining Google Workspace content, translating AI capabilities into accessible communications, tracking adoption trends, facilitating agency-wide sessions, coordinating training and enablement, gathering user feedback, and curating AI thought leadership. The role partners with Google stakeholders, technology teams, product teams, subject matter experts, and agency teams to increase practical use of AI tools and workflows.

Manages integrated video media investment, including vendor negotiations, RFPs, tactical buys, budgeting, rate tracking, campaign launches, pacing, billing, and performance analysis. Partners with planning, analytics, vendors, and internal teams to optimize media efficiency, meet KPIs, and ensure compliance. Responsibilities also include marketplace research, partner scoring, negotiation documentation, inventory management, team guidance, employee training, and maintaining knowledge of broadcast and digital media trends.

Drive new revenue through high-volume Google Marketing Platform license sales, owning the full sales cycle from outreach through closure. Generate opportunities through direct prospecting, cross-selling, upselling, and Google partner referrals. Manage Salesforce pipeline, forecasts, and reporting while building relationships with Google and WPP agency teams. Support larger consulting engagements, coordinate with technical specialists, and articulate Choreograph’s marketing technology and AI value proposition.

Supports corporate communications, content development, thought leadership, social media, media relations, executive communications, and reputation-building. Responsibilities include drafting and editing materials, managing LinkedIn content, researching trends and journalists, coordinating announcements and events, monitoring coverage, maintaining communications trackers, and translating complex business topics into engaging content for internal and external audiences.

Manage and optimize paid commerce search campaigns across retailer media networks, including campaign setup, bidding, budgeting, reporting, competitive research, troubleshooting, reconciliation, and client relationship management. The role supports retail media investment across platforms such as Amazon, Walmart, Criteo, and The Trade Desk while delivering KPI-driven insights and ensuring campaign compliance.

Manage and optimize programmatic commerce media campaigns across retailer media networks and DSPs. Responsibilities include campaign setup, bidding, budgeting, creative tag audits, compliance, reporting, performance analysis, troubleshooting, trafficking, billing reconciliation, and coordination with retail media partners, clients, and internal teams. The role supports audience and creative strategy while identifying insights and optimizations across ecommerce platforms.

Expression-of-interest opportunity for future Growth roles at WPP Media. Responsibilities may include leading client pitches, developing insight-led narratives, coordinating cross-functional teams, researching markets and competitors, preparing RFI/RFP materials, nurturing prospective client relationships, improving pitch processes, and mentoring colleagues. Candidates should have experience in growth, business development, pitch management, marketing, media, strategy, or related fields, along with strong storytelling, presentation, project management, and stakeholder management skills.

Leads cross-channel paid social and programmatic media strategy, activation, optimization, client relationships, budget management, testing, and performance measurement. Oversees integrated campaigns across social, display, video, CTV, native, and audio channels; identifies platform and audience opportunities; develops operational best practices; collaborates with analytics, creative, commerce, and strategy teams; and mentors media professionals.

Leads analytics and measurement strategy for a major cruise-line client across brand, performance, media, and business outcomes. Responsibilities include designing full-funnel measurement frameworks, learning agendas, tests, and Brand Lift Studies; interpreting media and Media Mix Modeling results; presenting executive narratives and business reviews; partnering with data, technology, BI, and data science teams; and managing a Senior Analyst.

Manage end-to-end content campaign workflows for Personal Care creative assets, from intake and production scheduling through approvals, trafficking, deployment, and optimization. Coordinate Creative, Brand, Agency, media, and retail stakeholders; maintain project tracking boards, asset inventories, and delivery documentation; resolve bottlenecks; ensure channel specifications and timelines are met; and support AI-enabled workflow and content operations improvements.