Teams at WPP

Manage programmatic commerce activations across retailer media networks and demand-side platforms. Lead audience and creative strategy, campaign setup, bidding, budgeting, optimization, reporting, reconciliation, and billing. Manage direct reports, collaborate with retail media partners and clients, address technical campaign issues, ensure compliance, and identify opportunities using performance data and retail-market insights.

Manage paid social marketing initiatives for client accounts, including campaign planning, strategy development, performance monitoring, reporting, and team oversight. Collaborate across departments to deliver integrated social campaigns, develop creative tactics and efficiency tools, support automation and process improvements, and contribute to business reviews, documentation, and new business efforts.

Leads digital media partnerships and custom cross-platform campaigns for major beauty and lifestyle brands. Translates client objectives into partnership concepts, manages vendor negotiations and RFPs, oversees campaign investment, data quality, analytics, and performance reporting, and serves as the primary client contact. Presents recommendations, develops client points of view, and mentors junior associates through campaign execution. Requires extensive digital media investment experience across video, OTT/CTV, social, podcasts, and custom integrations.