Teams at YouGov

Leads custom quantitative and qualitative market research projects for FMCG clients, managing proposals, research design, surveys, fieldwork, analysis, reporting, presentations, and client relationships. Develops actionable insights using advanced research techniques, collaborates with account management and internal teams, and supervises junior researchers and support functions. The role also contributes to business growth through repeat client engagements and new opportunities.

Own the strategy and roadmap for YouGov’s data integrations, including APIs, MCP servers, and respondent-level data feeds. Lead the MCP product from beta to scale, identify client and market opportunities, define integration standards, and improve documentation and self-service resources. Partner with engineering, data strategy, commercial, legal, and client technical teams to deliver secure, privacy-compliant integrations while tracking adoption, usage, and time-to-integrate.

Manages custom quantitative research projects from proposal through completion, including methodology design, data collection, statistical analysis, interpretation, budgeting, and client presentations. Collaborates with cross-functional teams, manages stakeholder relationships, tracks deadlines, and ensures high-quality delivery. The role also involves mentoring junior researchers, developing tailored research proposals, and applying advanced techniques such as segmentation, MaxDiff, conjoint analysis, and driver modeling.