Manage a portfolio of paid media clients across major platforms (Google, Meta, Microsoft). Serve as primary client contact, lead meetings and reporting, identify growth and upsell opportunities, optimize campaigns, mentor junior staff, delegate to specialists, and perform local SEO and campaign execution when needed.
Since our founding in 2006, we've operated with a focus on and commitment to delivering exceptional, measurable results for businesses. We're named after Point Success, the iconic 14,158-foot peak on Mount Rainier—a constant reminder to strive for our greatest potential. Today, we're proud to carry that same sense of achievement forward. As a Google Premier Partner, we maintain the highest standards in strategic execution, continuous learning, and best-in-class campaign performance across marketing services.
Purpose-built for franchise and mid-market brands, Point Success specializes in the intersection of AI-driven media and direct revenue impact. Our methodology integrates search, social and programmatic media into a singular, optimized framework. Across sectors such as health, wellness and professional services, Point Success doesn't just manage ad spend — it also optimizes the entire customer lifecycle for scalable growth.
Point Success manages digital advertising for more than 500 service-based businesses, a preferred partner for more than 10 franchise networks, and a proud member of the SmartBug Media Family.
The Strategist, Paid Media is a skilled digital marketing professional and relationship manager responsible for independently managing a portfolio of paid media clients. This role requires expertise in campaign management across major ad platforms (Google, Meta, Microsoft), a strong focus on client retention and satisfaction, and a strategic mindset to identify growth opportunities.
Responsibilities
● Own the day-to-day management of client accounts, including regular communication, reporting, and performance updates.
● Serve as the primary point of contact for assigned clients, addressing questions and concerns promptly and professionally.
● Build strong, trust-based relationships with clients to support retention and upsell opportunities.
● Lead client meetings, communicating insights, results, and recommendations clearly.
● Proactively identify upsell opportunities or service improvements to help clients reach their goals and grow their accounts.
● Actively contribute to the strategic direction of accounts by identifying new growth opportunities, optimization paths, and marketing channel tactics.
● Collaborate with and delegate tasks to Specialists or Associates as appropriate, providing clear direction and support.
● Provide guidance, mentorship, or training to less experienced team members.
● Take initiative on internal agency projects or process improvements that benefit the broader Paid Media division.
● May supervise one or more direct reports, conducting performance reviews, check-ins, and supporting professional development.
● Provide support and guidance to specialists and associates in setting up and optimizing campaigns across Google Ads, Facebook/Instagram, Microsoft Ads, and other relevant platforms.
● In some cases, provide execution support to Leads on more complex accounts.
● Independently manage the execution alongside client management for smaller clients.
● Monitor performance via dashboards and ensure reports reflect current data and actionable insights.
● Ensure campaigns follow best practices for structure, targeting, and creative alignment with client goals.
● If applicable, perform local SEO work including content writing, posting to social media, managing Google Business profiles.
● Serve as the primary point of contact for assigned clients, addressing questions and concerns promptly and professionally.
● Build strong, trust-based relationships with clients to support retention and upsell opportunities.
● Lead client meetings, communicating insights, results, and recommendations clearly.
● Proactively identify upsell opportunities or service improvements to help clients reach their goals and grow their accounts.
● Actively contribute to the strategic direction of accounts by identifying new growth opportunities, optimization paths, and marketing channel tactics.
● Collaborate with and delegate tasks to Specialists or Associates as appropriate, providing clear direction and support.
● Provide guidance, mentorship, or training to less experienced team members.
● Take initiative on internal agency projects or process improvements that benefit the broader Paid Media division.
● May supervise one or more direct reports, conducting performance reviews, check-ins, and supporting professional development.
● Provide support and guidance to specialists and associates in setting up and optimizing campaigns across Google Ads, Facebook/Instagram, Microsoft Ads, and other relevant platforms.
● In some cases, provide execution support to Leads on more complex accounts.
● Independently manage the execution alongside client management for smaller clients.
● Monitor performance via dashboards and ensure reports reflect current data and actionable insights.
● Ensure campaigns follow best practices for structure, targeting, and creative alignment with client goals.
● If applicable, perform local SEO work including content writing, posting to social media, managing Google Business profiles.
Required Experience & Qualifications
● 3–4 years of experience managing paid media campaigns (Google Ads, Facebook/Instagram Ads required).
● At least 2 years of client-facing or customer service experience.
● Google Ads Search certification required; additional platform certifications (e.g., Meta Blueprint, Microsoft Ads) preferred.
● Demonstrated ability to manage complex campaigns and meet performance goals independently.
● At least 2 years of client-facing or customer service experience.
● Google Ads Search certification required; additional platform certifications (e.g., Meta Blueprint, Microsoft Ads) preferred.
● Demonstrated ability to manage complex campaigns and meet performance goals independently.
Preferred Skills & Attributes
● Technical Expertise: Strong executional knowledge of paid media platforms and digital marketing principles.
● Client-Focused: Proven track record of building client relationships, improving retention, and identifying growth opportunities.
● Analytical Mindset: Comfortable using data to drive decisions and explain results to clients.
● Leadership Potential: Shows initiative and capability to lead internal projects or mentor junior staff.
● Curiosity & Learning: Continuously explores new strategies, platforms, and technologies to improve performance and processes.
● Proven Success: History of driving client results through strong ROI, upsells, and account growth.
● Client-Focused: Proven track record of building client relationships, improving retention, and identifying growth opportunities.
● Analytical Mindset: Comfortable using data to drive decisions and explain results to clients.
● Leadership Potential: Shows initiative and capability to lead internal projects or mentor junior staff.
● Curiosity & Learning: Continuously explores new strategies, platforms, and technologies to improve performance and processes.
● Proven Success: History of driving client results through strong ROI, upsells, and account growth.
Measurables
Performance in this role will be evaluated based on:
● Client retention and satisfaction
● Achievement of campaign KPIs (e.g., cost-per-lead, ROI)
● Quality of communication and reporting
● Contribution to team leadership or mentorship
● Impact on account growth and upsell opportunities
● Client retention and satisfaction
● Achievement of campaign KPIs (e.g., cost-per-lead, ROI)
● Quality of communication and reporting
● Contribution to team leadership or mentorship
● Impact on account growth and upsell opportunities
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