Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
The Ad Measurement Lead will play an integral role in building and executing Roku's ad measurement and research strategy, helping advertisers understand and quantify the value of advertising on the Roku platform. This role involves developing and managing a wide range of analytics, research, and measurement initiatives — from campaign effectiveness studies to meta-analyses — that demonstrate the reach, resonance, and return on investment of Roku's advertising products. The Ad Measurement Lead will consult directly with advertisers and agencies to create tailored measurement plans, manage relationships with third-party measurement providers, and collaborate cross-functionally with marketing, sales, client services, product, and partnerships teams. Success in this position requires strong analytical acumen, comfort working with ambiguous data, and an entrepreneurial mindset to creatively solve measurement challenges for both internal and external stakeholders. The ideal candidate brings a combination of quantitative rigor, client-facing communication skills, and a passion for the evolving TV and streaming advertising landscape. This role also requires an AI-first mindset, with the ability to leverage AI tools and agents to drive efficiency and scale across measurement workflows.
For New York Only - The estimated annual base salary for this position is between $85,500 - $129,300. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
How will I use AI at Roku?At Roku, we don't just use AI, we work with it. AI agents and smart tools help power drafts, analysis, and repetitive workflows, while our people bring direction, judgment, and accountability. We value curious, adaptable builders, who can show how they've used AI, agents, or automation to move faster, improve quality, and scale their impact.
Strong candidates know how to frame problems, guide AI-assisted work, check the output, and learn quickly. Above all, they bring curiosity, adaptability, and sound judgment.
What are the responsibilities of the role?- Consult with advertisers and agencies to develop measurement plans that evaluate advertising effectiveness and business outcomes
- Cultivate and maintain strategic relationships with agency analytics teams
- Lead quantitative and qualitative studies from start to finish, including scoping study feasibility, performing data analysis, generating reports, and presenting results to internal and external audiences
- Manage relationships with third-party measurement providers and collaborate with internal stakeholders to onboard and integrate new providers
- Partner with marketing, sales, client services, product, partnerships, and other teams to execute strategic initiatives and develop scalable measurement solutions
- Conduct meta-analyses and develop case studies using third-party measurement data to educate clients, the broader market, and internal product and analytics teams
- Continuously evaluate and improve existing measurement solutions and methodologies
- Provide guidance and mentorship to junior team members through knowledge sharing and training
- 3–7 years of experience in campaign analytics, attribution, measurement, or research, ideally within media (TV, video, or digital)
- Familiarity with ad effectiveness studies using third-party measurement providers such as Nielsen, comScore, Experian, or Foursquare
- Experience with A/B testing, incrementality measurement, multi-touch attribution (MTA), or media mix modeling (MMM)
- Proficiency with analytical tools such as SQL, Excel, Tableau, or similar platforms
- Ability to work with ambiguous data and generate insights that reflect strong business judgment
- Effective verbal and written communication skills, including the ability to present to senior-level clients and adapt communication style for varied audiences
- Experience leveraging AI tools for analysis, productivity, and workflow automation
- Ability to collaborate with cross-functional teams and build strong relationships across organizational boundaries
- Ability to work independently with agility and prioritize effectively in a fast-paced environment
- Experience working in the measurement space for local or regional advertisers, including pulling custom insights and custom research to meet their needs
Roku fosters an inclusive and collaborative environment where teams generally work in the office Monday through Thursday. Fridays are generally flexible for remote work, except for employees whose specific roles or assigned office location require five days' a week attendance.
What are some of the benefits?
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
Accommodations
Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to [email protected].
What should I know about Roku's culture?
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.
By providing your information, you acknowledge that you want Roku to contact you about job roles, that you have read Roku's Applicant Privacy Notice, and understand that Roku will use your information as described in that notice. If you do not wish to receive any communications from Roku regarding this role or similar roles in the future, you may unsubscribe at any time by emailing [email protected].
Roku New York, New York, USA Office
114 W. 41st St., 6th Floor, New York, United States, 10036
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