Ads Policy - Senior Manager - CVS Media Exchange (CMX)

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

CVS Media Exchange is hiring a Senior Manager of Ads Policy who will report to the Director of Strategic Development.

CVS Media Exchange [CMX] is dedicated to driving measurable outcomes for our suppliers, merchants, stores, GMs, brand advertisers, and agencies. Our full-funnel ad solutions leverage CVS’s in-store and online data, extensive reach, and to provide measurable results for our clientele. With a range of flexible pricing and buying models, including self-service; these solutions help businesses build brand awareness, engage with CVS consumers, and convert CVS consumers to shoppers.

The Senior Manager of Ads Policy is responsible for the development and management of the CMX ads policy for our rapidly expanding product offerings. You will partner with several cross-functional teams including, but not limited to, legal, privacy, sales, product and marketing to analytics and propose changes to existing and develop future policies considering new regulations and ensure brand safety. The ideal candidate will be able to distill complex issues into simple rule statements and will strive to make data-driven decisions in a world where there can be several interpretations.

Responsibilities include but not limited to:

• Manage daily policy questions from internal stakeholders related to advertising through CMX.
• Serve as point of contact for internal and external escalations.
• Lead projects regarding the development and roll out of advertising policies that support and protect CVS, our customers, and our advertisers.
• Be on top of trends related to policy issues across the industry and identify possible optimizations to policy. Provide supporting data to advocate for stakeholder buy-in.
• Implement review processes that ensure our policies are effectively applied and policed.
• Develop process for ad creative and keyword reviews.
• Partner with our Business Systems and Product teams to ensure ad policy functionality is incorporated into CMX product features and tools.

This is a hybrid position - 3 days (Tuesday - Thursday) in one of our posted offices - NYC Soho; Wellesley, MA; Woonsocket, RI; Blue Bell, PA.

Required Qualifications:

• 5+ years' experience in the digital advertising space
• 3+ years' experience with online advertising regulations, policies, risk prevention and management
• 3+ years’ experience driving complex projects involving multiple stakeholders
• 3+ years’ experience implementing repeatable processes and driving automation or standardization

Preferred Qualifications:

• Retail media experience is a plus
• Demonstrated strategy experience and ability to understand business trends
• Entrepreneurial spirit seeking to drive innovation.
• Effective communication skills to interact with clients and internal stakeholders.
• Consistent, objective, data and revenue-driven point of view when making decisions often in a grey area

Education

Bachelor's degree or equivalent (HS Diploma and 4 years of experience) required

Pay Range

The typical pay range for this role is:

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.  This position also includes an award target in the company’s equity award program. 
 

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.

• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.

• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

For more information, visit https://jobs.cvshealth.com/us/en/benefits

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.