AJO Lead Technical Consultant

Position Overview
The AJO Lead Technical Consultant is a specialized Adobe Journey Optimizer expert responsible for designing, implementing, and validating orchestrated customer journeys that connect real-time data, decisioning logic, and content activation across channels.
This role sits at the intersection of AEP, RTCDP, identity, event modeling, segmentation, and message orchestration — bringing use cases to life through production-grade journey configuration inside AJO.
You will work closely with Enterprise Architects, AEP/RTCDP consultants, strategists, and Adobe teams to ensure that journeys are scalable, data-driven, compliant, and aligned to business outcomes.
Key Responsibilities
AJO Journey Implementation

• Build and configure cross-channel journeys, including triggers, events, decision nodes, rules, conditions, and throttling logic.
• Implement real-time, event-triggered workflows tied to identity and profile attributes.
• Configure message templates, content fragments, offers, and personalization elements.
• Validate journey paths, decisioning accuracy, and end-to-end orchestration performance.

Data & Decisioning Integration

• Ensure AJO journey logic aligns with RTCDP segments, AEP datasets, and event schemas.
• Validate AEP event datasets (timestamp, identity, eventType, schema mapping) used as AJO triggers.
• Connect consent logic, suppression rules, and business constraints to journey decisioning.
• Utilize AEP Query Service to test journeys, preview events, and validate audience eligibility.

Cross-Channel Activation

• Configure email, push, SMS, in-app, and custom-channel actions.
• Maintain content-to-data alignment via metadata from AEM Assets where applicable.
• Manage channel-level constraints (frequency caps, quiet hours, channel eligibility).

Use Case Realization

• Translate journey strategy and business requirements into technical designs.
• Build operational workflows connecting:
  Events → Profiles → Segments → Journeys → Messaging → Reporting.
• Ensure journey activation supports downstream analytics in CJA.

Quality, Governance & Testing

• Conduct QA on journeys: event triggers, identity matches, profile states, eligibility, fallback logic, and message rendering.
• Validate consent and governance rules inside journey logic.
• Identify risks tied to latency, event volume, identity stitching, or profile completeness.
• Document configuration, runbooks, and deployment guides.

Collaboration & Delivery

• Partner with:
  • Enterprise Architects (design + data governance)
  • RTCDP Consultants (segments + identities)
  • AEP Consultants (schemas + datasets)
  • CJA Consultants (measurement + validation)
  • Client marketing/CRM teams
• Provide hands-on support during sprints and UAT cycles.

Required Skills & Experience
Platform Expertise

• AJO (core)
• AEP/RTCDP integration
• CJA for journey measurement
• AEM Assets (content metadata dependencies)

Data Expertise

• Event-based triggers
• Decisioning rules & orchestration logic
• Identity mappings (ECIDs, CRM IDs, cross-device identifiers)
• Consent & governance models

Solution Expertise

• End-to-end experience with journey orchestration, including:
  • Building triggers
  • Configuring actions
  • Setting up rules & constraints
  • Validation & QA
• Exposure to AEP Query Service for event verification and audience testing

Preferred Experience

• Multi-channel messaging systems
• MarTech platforms (Marketo, Salesforce, Braze, SFMC)
• JSON, APIs, Webhooks
• Experience with real-time data activation at enterprise scale