Analyst, Commerce SEO

Condé Nast is one of the world's most renowned media publishing companies, creating and distributing every type of media today, spanning print and digital publishing in all formats. With a portfolio of some of today's most influential brands, the company continues to grow its audience through a global operational and content infrastructure across its 12 owned and operated markets. Headquartered in New York City, the company's owned and operated markets include China, France, Germany, India, Italy, Japan, Mexico & Latin America, Spain, Taiwan, UAE/Dubai, the U.K., and the U.S., with additional local license partners in over twenty additional markets across the globe. Lead brands include Vogue, The New Yorker, GQ, Architectural Digest, Condé Nast Traveler, Vanity Fair, Wired, Allure, Ars Technica, Bon Appétit, House & Garden, Pitchfork, Tatler, and Vogue Business.Job Description

Location:

New York, NY

Our affiliate Commerce Team works closely with our editorial, audience development, and analytics groups to figure out ways to acquire new shopping users from search and AI, ensuring the highest level of discoverability for affiliate content across digital platforms. In this role, your work will make a huge impact on many Condé Nast’s sites throughout the company.

We are looking for a data-driven highly organized individual with a search engine and AI optimization background, specifically with in-house or agency experience with content research & analytics in an editorial capacity. 

The Commerce SEO Analyst is an analytic subject matter expert and will be responsible for identifying and sharing traffic, ranking, keyword, revenue, and KPI insights to guide content SEO/GEO decisions on pages that drive affiliate revenue. We are looking for candidates who have a proven track record with SEO/GEO and data-backed content insights experience.

KEY RESPONSIBILITIES

• Day-to-day execution of organic search and answer engine optimization and Google Discover tactical support including:
  • evergreen keyword research
  • AI prompt research
  • SEO/GEO content clustering projects
  • strategic SEO/GEO optimizations of existing content
  • competitor content and AI visibility audits
  • search engine results page analyses
  • algorithm impact investigations
  • Report building for SEO and AI initiatives
  • ad hoc non-technical SEO/GEO support
• Monitor content/shopping trends and provide the Commerce Team with regular SEO content recommendations as well as for annual events, like Amazon Prime Day, Black Friday, and Cyber Monday
• Collaborate with the SEO Team on case studies to help define new best practices
• Stay up-to-date on latest algorithm updates, new tools, industry trends & news
• Undertake any other duties as reasonably required

REQUIREMENTS

• Minimum 2 years of SEO experience in a media/publishing organization or agency working on editorial content
• Intrinsic understanding of SEO tactics, including on-page, off-page, industry best practices, current industry trends, and black hat tactics to avoid
• Comfortable with the current state of GEO tactics, influencing LLM answers, and answer engines as a traffic source
• Expert user of web analytics tools, particularly Google Search Console 
• Expert user of third-party enterprise SEO tools (Ahrefs, Screaming Frog, etc.) 
• Fluent in Excel / Google Sheets, particularly working with formulas
• Experience with working in content management systems (CMS)
• Significant experience in AI prompt engineering  
• Must be able to weave information together from a variety of sources to form actionable insights
• Exceptional writing skills and confidence in verbal communication
• Passion for problem-solving & curiosity-driven approach to research
• A collaborative & proactive team player
• Ability to independently prioritize & balance projects and adhere to timelines
• Excellent organizational and time management skills and the ability to multitask
• Familiarity with SQL is a plus
• Affiliate/ecommerce experience is a plus

The expected base salary range for this position is from $78,000-$86,000. Salary offers are based on a wide range of factors including but not limited to relevant skills, training, experience, and education.

In addition to salary and a generous employee benefits package, successful candidates may also be eligible to receive discretionary bonus compensation.

This is a guild position.

What happens next?

If you are interested in this opportunity, please apply below, and we will review your application as soon as possible. You can update your resume or upload a cover letter at any time by accessing your candidate profile.

Condé Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.