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ABOUT THE ROLE
The Analyst, Digital Media plays an important role in the Digital Media team, responsible for the performance and campaign executions primarily across Search, YouTube, Demand Gen, PMAX and other Google tools/formats. You understand how the Google Ads platform functions, how bids relate to media performance and campaign efficiency, and will have an executional understanding of the Search, YouTube and the Google ecosystem across Google Ads, SA360 and DV360.
YOUR DAILY IMPACT AT PELOTON
- Execution for Peloton Paid Search/Shopping, YouTube, Demand Gen, PMAX campaigns including planning, trafficking, day-to-day optimizations & budget pacing.
- Campaign reporting, analysis and recommendations
- Collaborate with the creative & integrated marketing teams on ad copy/creative
- Manage audiences across channels (contextual, look-alikes, affinity groups for targeting)
- Campaign set-up and management including audience targeting, creative testing, bid and budget optimizations etc.
- Monitor account performance and report any anomalies/opportunities
- Deliver weekly performance reporting & insights with thoughtful, concise recommendations on next steps for improvement
- Implement and monitor tests e.g. A/B landing page and creative tests
- Collaborate with media agency
YOU BRING TO PELOTON
- 2+ years proven expertise in Paid Search & YouTube execution
- Working knowledge of Demand Gen & PMAX execution
- Acquisition, retail or e-commerce campaign management experience
- Familiarity working with cross-functional teams
- Experience with A/B and multivariate testing
- Excellent skills in data-driven analysis
- Significant media-specific spreadsheet experience (pivot tables, vlookups, media formulas)
- A clear understanding of pacing, flighting and nuances of managing channel-specific budgets
- SA360 and DV360 experience
- CM360 experience
- App Install campaigns
- Apple Search Ads
- Experience with Google Sheets, Docs, & Slides
#LI-TP1
#LI-Hybrid
The base salary range represents the low and high end of the anticipated salary range for this position based at our New York City headquarters. The actual base salary offered for this position will depend on numerous factors including individual performance, business objectives, and if the location for the job changes. Our base salary is just one component of Peloton’s competitive total rewards strategy that also includes annual equity awards and an Employee Stock Purchase Plan as well as other region-specific health and welfare benefits.
As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family. To achieve this goal, we offer robust and comprehensive benefits including:
- Medical, dental and vision insurance
- Generous paid time off policy
- Short-term and long-term disability
- Access to mental health services
- 401k, tuition reimbursement and student loan paydown plans
- Employee Stock Purchase Plan
- Fertility and adoption support and up to 18 weeks of paid parental leave
- Child care and family care discounts
- Free access to Peloton Digital App and apparel and product discounts
- Commuter benefits and Citi Bike Discount
- Pet insurance and so much more!
Base Salary Range
$84,254—$109,530 USD
ABOUT PELOTON:
Peloton (NASDAQ: PTON) provides Members with expert instruction, and world class content to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton brings together innovative hardware, distinctive software, and exclusive content. Founded in 2012 and headquartered in New York City, Peloton has millions of Members across the US, UK, Canada, Germany, Australia, and Austria. For more information, visit www.onepeloton.com.
Peloton is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Equal employment opportunity has been, and will continue to be, a fundamental principle at Peloton, where all team members, applicants, and other covered persons are considered on the basis of their personal capabilities and qualifications without discrimination because of race, color, religion, sex, age, national origin, disability, pregnancy, genetic information, military or veteran status, sexual orientation, gender identity or expression, marital and civil partnership/union status, alienage or citizenship status, creed, genetic predisposition or carrier status, unemployment status, familial status, domestic violence, sexual violence or stalking victim status, caregiver status, or any other protected characteristic as established by applicable law. This policy of equal employment opportunity applies to all practices and procedures relating to recruitment and hiring, compensation, benefits, termination, and all other terms and conditions of employment. If you would like to request any accommodations from application through to interview, please email: [email protected].
Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance and the San Francisco Fair Chance Ordinance, as applicable to applicants applying for positions in these jurisdictions.
Please be aware that fictitious job openings, consulting engagements, solicitations, or employment offers may be circulated on the Internet in an attempt to obtain privileged information, or to induce you to pay a fee for services related to recruitment or training. Peloton does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted here on our careers page and all communications from the Peloton recruiting team and/or hiring managers will be from an @onepeloton.com email address.
If you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Peloton, please email [email protected] before taking any further action in relation to the correspondence.
Peloton does not accept unsolicited agency resumes. Agencies should not forward resumes to our jobs alias, Peloton employees or any other organization location. Peloton is not responsible for any agency fees related to unsolicited resumes.
Peloton New York, New York, USA Office
Our headquarters is located in Hudson Yards on Manhattan's West Side, between Hell's Kitchen and Chelsea. This vibrant area is home to incredible cuisine, culture, and community, and is not far from a number of train lines and Citi Bikes.
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