Senior Data Strategist

As a Senior Data Strategist at Direct Agents, you will lead a team of Analysts and Strategists, and collaborate with cross-functional teams to develop and execute strategies that deliver exceptional results. Your analytical mindset, leadership skills, and passion for continuous learning will be key in contributing to our agency's ongoing success.

THE ROLE: 

• Data Analysis and Project Leadership | Lead and contribute to projects involving descriptive and predictive analysis, leveraging advanced statistical and machine learning techniques. Provide expert guidance and oversight on data analysis methodologies to ensure the delivery of insightful and impactful results.
• Collaboration and Solution Delivery: Collaborate effectively with clients and internal teams to conceptualize, design, and deliver data products, solutions, and insights that drive measurable business growth. Utilize strong communication skills to facilitate productive interactions with stakeholders and ensure alignment with project goals.
• Data Solutions Presentation | Effectively communicate and present data solutions, findings, and insights to both internal and client teams, tailoring communication to meet the needs of various audiences.
• Business Development | Be an active participant in the development of current and new businesses by understanding brand needs and effectively articulating solutions we can provide to solve their problem and grow their business. 
• Data Preparation and Advanced Analysis | Access, extract, and transform complex and large-scale datasets to support advanced machine learning and statistical analyses. Apply rigorous data preprocessing techniques to ensure data quality and integrity for accurate analysis outcomes.
• Data Systems Research and Implementation: Research, evaluate, and contribute to the implementation of cutting-edge data systems, including martech, AI, and ML solutions, to enhance data-driven decision-making capabilities.
• Data Empowerment and Quality Assurance | Provide comprehensive measurement, BI, and insight solutions to empower cross-functional teams with reliable and relevant data for informed decision-making. Implement robust data quality assurance practices to monitor and maintain the accuracy and consistency of datasets.

FIRST 3 MONTHS FOCUS:

• Onboarding & Project Engagement: Engage in ongoing projects, collaborating with the team to contribute to data analyses, solution development, and insights generation. Gain a deep understanding of project goals, challenges, and opportunities.
• Skill Enhancement: Identify any skill gaps and engage in targeted training or learning initiatives to enhance proficiency in relevant tools, techniques, and methodologies, ensuring you're well-equipped for advanced data analysis.
• Data Infrastructure Exploration: Dive into the data systems, martech solutions, and AI/ML technologies currently in use. Begin researching potential enhancements or improvements to streamline processes and elevate data capabilities.
• Initial Presentation and Communication: Participate in internal team meetings and present preliminary insights or findings from ongoing projects. Begin refining your communication skills to effectively articulate complex data concepts.

AT THE ONE-YEAR MARK, YOUR ACHIEVEMENTS WILL INCLUDE: 

• Business Impact: Demonstrated tangible contributions to new business development activities, showcasing your ability to identify opportunities and provide data-driven insights to support growth.
• Strategic Project Leadership: Successfully led and contributed to multiple strategic projects, demonstrating an ability to apply advanced analytics techniques to solve complex business problems.
• Innovative Data Solutions: Introduced and implemented innovative data systems, martech tools, or AI/ML solutions that have enhanced data-driven decision-making across the organization.
• Data Empowerment and Training: Spearheaded comprehensive data collection and measurement solutions that empowered various teams with actionable insights, fostering a culture of data-driven decision-making.
• Enhanced Data Quality Assurance: Established robust data quality assurance processes, resulting in consistently accurate and reliable datasets that support meaningful analyses.
• Effective Stakeholder Communication: Mastered the art of presenting data solutions and findings to both technical and non-technical audiences, gaining positive feedback from internal and client teams.
• Mentorship and Collaboration: Mentored and trained junior team members, contributing to their growth and fostering a collaborative environment focused on knowledge sharing.

DESIRED BACKGROUND:

• 5+ years of experience in data analysis and marketing (not including internships) 
• 2+ years successfully managing team members
• Excellent communication and presentation skills
• Strong understanding of data analysis tools, languages, and techniques including Python, SQL, AI/ML development, and database design
• Experience with tracking design and utilization of measurement platforms and tools such as GA4, GTM, CDPs, and CRMs
• Experience with data visualization software such as PowerBI, Looker, Tableau
• Strong ability to quickly understand and apply learnings from platform developer documentation 
• Advanced machine learning and statistical modeling experience
• Proven track record of using data and technology to grow performance
• Strong time management skills – ability to prioritize and meet deadlines
• Diligent work ethic. Must be self-motivated and able to take the initiative to get the job done

This role is based in our NYC office and you must reside or be willing to relocate within commuting distance of the office for this role.
 

WHY DIRECT AGENTS
Work-Life Balance

• 4-Day Work Week: Join our innovative pilot program designed for sustained productivity and well-being
• Flexible PTO: Up to 24 days annually based on seniority, plus paid birthdays and volunteer days
• Family Support: Comprehensive paid parental leave and family-friendly policies

• Premium Healthcare: Full coverage options including One Medical, KindBody, and mental health support
• Wellness Perks: Citibike membership, fitness reimbursement, and wellness programs
• Community: Dog-friendly office, team events, and an inclusive culture that celebrates diversity
• Modern Tech Setup: MacBook Pro and premium software tools

• AI-Driven Innovation: Harness AI-powered workflows to optimize strategies and drive impactful results
• Future-Forward Tech: Access proprietary tools like Kanopy AI and custom GPTs for advanced marketing solutions
• Career Development: Shape your path through mentorship, training programs, and direct access to leadership
• Industry Impact: Contribute to thought leadership and strategic initiatives that drive agency innovation

• Work with premier brands like Marvel, NBA, and NYSE while maintaining boutique agency creativity
• Direct Agents is proud to be an equal opportunity employer. Join us in shaping the future of digital marketing!