Assistant Director, Digital Content Strategy

Since 1891, New York's Carnegie Hall has set the international standard for excellence in performance, presenting exceptional concerts by the world’s finest artists on its three iconic stages, from orchestral concerts, chamber music, contemporary offerings, and recitals to jazz, world, and popular music.   Complementing its performance activities, Carnegie Hall’s Weill Music Institute creates extensive music education and social impact programs that annually serve more than 800,000 people worldwide, playing a central role in fulfilling Carnegie Hall's commitment to making great music accessible to as many people as possible.

Department: Digital Content & Engagement (Marketing) 
Title of Position: Assistant Director, Digital Content Strategy 
Reports to Position: Director of Digital Content & Engagement      
Job Classification: Non-exempt  

 
Scope   

The Assistant Director, Digital Content Strategy supports the Director of Digital Content and Engagement in developing and executing Carnegie Hall’s digital content and engagement strategy, while serving as a strategic resource to colleagues across the organization. The ideal candidate is a creative, enthusiastic, organized, and thoughtful leader and will help define strategy and evaluate digital content across platforms including, but not limited to social media, video, and website content.  

The goals of the position include, but are not limited to, cultivating brand awareness, engaging new and returning audience segments, and supporting revenue-driven initiatives. 
Candidates should be comfortable working in fast-paced, high-volume environments and managing multiple team members.   

 
Responsibilities 

Strategy 

• Develop editorial calendars and content strategy plans for a variety of initiatives including, but not limited to, individual events, institutional milestones, educational and social impact programs, branding, development needs, and digital product launches, in collaboration with colleagues across the organization. 
  
• Curate content pillars and ensure balance of institutional messaging. 
  
• Ensure all content is produced maintaining optimal SEO/AEO, keyword, information architecture, and usability best practices – and that it is in line with the overarching digital strategy. 
  
• Identify opportunities to engage audiences with timely themes. 
  
• Identify KPIs and evaluate content and platforms based on metrics, trends, and qualitative observations. 
  
• Evaluate and recommend emerging social media platforms.  

 
Leadership 

• Supervise the work of multiple team members, who are closely involved with day-to-day social media content creation, posting, routing, monitoring, and engaging with audiences. 
  
• Lead collaborative cross-departmental campaign kick-off conversations and brainstorms. 
  
• Oversee the lifecycle of content creation from ideation, development, delivery, budgeting, evaluation, and optimization. Types of content include organic and paid social media campaigns, online articles, and short-form and long-form video. 
  
• Be accountable for accuracy of content and adhering to institutional voice and style in listing artists, repertoire, and performances in social media posts. 
  
• Ensure the team is responding to and engaging with audience members across platforms. Escalate customer service issues and feedback as needed. 
  
• Liaise with freelancers and external agencies. 
  

Communication 

• Provide regular reporting and audience feedback to internal stakeholders.  
  
• Represent the perspective of the online audience in support of content development.    
  
• Respond in an appropriate timeframe to internal requests for social media exposure. Provide thoughtful recommendations to colleagues and partners. 
  
• In coordination with Public Relations and Artistic, coordinate outreach to artists/artist agents, digital influencers, and aggregator sites for engagement and marketing campaigns. 
  
• Additional duties as assigned. 

Qualifications 

• Collaborative, effective, and thoughtful team player. 
  
• Strong attention to detail. 
  
• Excellent copywriting and interpersonal communication skills. 
  
• Expertise in engaging with digital audiences on social media platforms with creativity and meaning. 
  
• Strong understanding of social media, SEO, and copywriting best practices. 
  
• Understanding how content may be optimized to drive conversions. 
  
• Knowledge of, and passion for classical music, as well as other forms of music. 
  
• Strong knowledge of social media analytics and data-driven decision making. 
  
• Experience with or understanding of project management methodologies. 
  
• Experience with design software, especially Adobe Creative Suite. 
  
• Must work well in a high-pressure environment with many deadlines and demands, sometimes competing, from many different stakeholders within the organization. 
  
• Strong creative eye and active interest in maintaining best practices in video content. 
  
• Ability to be flexible and limber in the workplace as needs shift. 
  
• Excellent time management along with the ability to work independently and collaboratively. 
  
• Culturally responsive, superior communication, and interpersonal skills.
  
• Passion for and commitment to Carnegie Hall's mission and values. 
  
• Some evening and weekend coverage required, including occasional urgent responses to public events.