Assoc. Director, Video Production & Strategy

The Crohn’s & Colitis Foundation is a non-profit, volunteer-fueled organization whose mission is to cure Crohn’s disease and ulcerative colitis and improve the quality of life for the children and adults affected by these diseases. Our work is dramatically accelerating the research process through our varied research initiatives; we also provide extensive educational and support resources for patients and their families, medical professionals, and the public. In addition, we lead federal and state-based advocacy campaigns to support medical research funding and improve patient access to care. The Foundation’s core values of compassion, integrity, leadership, collaboration, and inclusion inspire and drive every member of our highly performing team. 

Position Summary:  

The Associate Director, Video Strategy & Production leads the development, production, and optimization of video content across the Crohn’s & Colitis Foundation, combining hands-on production expertise with strategic vision and creative storytelling. This role translates the Foundation’s mission, programs, and priorities into compelling video content that informs, inspires, and connects with audiences. The ideal candidate is a skilled storyteller, strategic thinker, and collaborative partner who can anticipate needs, balance competing stakeholder priorities, and identify emerging video and AI tools to enhance production and impact. This role sits on our MarComm team under the Associate VP for Creative Services. It is the sole full-time video role within the Foundation.

Applicants must submit a portfolio featuring storytelling videos they personally filmed and edited.  

This role is hybrid: A minimum of 2 days/week in the National office in New York City and 3 days/week remote with additional days in-office and/or on set as required. 

Essential Functions & Responsibilities: 

• Lead video strategy and production across the Foundation, ensuring content aligns with organizational goals, audience needs, and brand standards.
• Execute end-to-end video production, including filming, lighting, editing, and post-production.
• Direct and film C-suite executives, patients, physicians, and other subject matter experts, creating a comfortable on-camera environment and drawing out authentic, compelling stories.
• Develop emotionally resonant stories, recognizing and bringing to life the human narratives within a brief or assignment.
• Think creatively and strategically to identify the right video approach, proactively shaping requests into effective storytelling opportunities.
• Manage and optimize the Foundation’s YouTube channel and subchannel pages, including content strategy, organization, discoverability, and performance.
• Produce complex productions. Experience managing freelance crews, including DPs, videographers, editors, and production assistants.
• Own full production timeline and logistics of multiple video projects, including budget.
• Collaborate with internal teams and stakeholders to manage competing priorities, align expectations, and deliver high-quality work on time.
• Stay current on emerging video trends, production techniques, and AI-powered tools, identifying opportunities to improve workflows, creativity, and efficiency.
• Other duties as required.

Qualifications:  

• 7–10 years of professional video production experience, with a portfolio demonstrating strong storytelling, filming, and editing skills.
• Proven experience filming and directing senior executives, patients, physicians, and other interview subjects, with the ability to build rapport and capture authentic, engaging on-camera performances.
• Proficiency operating Canon and Sony cameras and executing basic lighting setups.
• Proficiency in Adobe Premiere Pro and Frame.io, with a working knowledge of Adobe After Effects.
• Experience managing and optimizing YouTube channels and subchannel pages.
• Demonstrated ability to tell moving, authentic stories through strong visual storytelling, including finding compelling narratives where they may not be immediately apparent.
• A balance of creative vision, strategic thinking, and hands-on execution.
• Strong project management, communication, and stakeholder management skills, including the ability to navigate competing requests and priorities.
• Curiosity about emerging video formats, industry trends, and AI tools for video production.
• Bachelor's degree preferred
• Must hold a current driver’s license and be willing to be main vehicle operator in any traffic environment.