This role supports B2C marketing initiatives, develops campaigns, coordinates outreach efforts, and manages paid media strategies to engage target audiences.
Discover Your Impact at MLT
At MLT, we’re more than just a workplace; you'll be part of a dynamic team that's setting the standard for what ambitious, forward-thinking work looks like. We move with purpose, value big ideas, and give our people the runway to lead and make an impact where it counts. Here, your work directly supports programs that develop the next generation of leaders, helping talented professionals grow, succeed, and make meaningful contributions. The reasons our people love working at MLT are as unique as they are. Come join us and discover the power of doing work that truly matters.
About the Role
As the B2C Marketing Associate, you will support MLT’s individual-facing marketing initiatives, helping to grow and deepen engagement with early-, mid-, and senior-career professionals, including our fellows, alumni, and startup talent across the organization. In this highly collaborative role, you will support marketing efforts in partnership with the Senior Director of Marketing, serving as the primary liaison for internal stakeholders; including Program Leads, Alumni Engagement, and Startup Arena leaders. You will collaborate with recruitment and admissions teams to drive outreach efforts, coordinate campaigns, and shape content strategy that supports recruitment, retention, and visibility across MLT’s community. Success in this role means being detail-oriented, responsive, organized, and proactive in executing compelling, relevant campaigns that strengthen MLT’s relationships with its most critical individual stakeholders. You will also play a key role in supporting and optimizing paid media campaigns targeting both B2B and B2C audiences.
What You’ll Do
- Assist with leading marketing efforts and managing key B2C audiences for internal stakeholders; including Program Leads, Alumni Engagement, and Startup Arena teams, by supporting campaign planning, content coordination, and day-to-day execution.
- Support the development and execution of integrated marketing campaigns to recruit fellows, engage alumni, and build visibility for Startup Arena participants.
- Coordinate marketing efforts for large-scale initiatives, such as the NBA HBCU Fellowship Program, working cross-functionally across internal teams.
- Develop and distribute content across communication channels, including newsletters, email marketing, and social media, tailored for B2C audiences.
- Manage and optimize paid media campaigns using ad grants and budgeted spend (e.g., Google Ads, LinkedIn, Meta) to boost outreach and awareness.
- Track and analyze campaign performance, providing actionable insights and recommendations to improve effectiveness.
- Execute co-marketing strategies in partnership with MLT’s Employer Partners and Philanthropy team to enhance visibility and relationship value.
- Ensure brand consistency across all B2C materials, collaborating with the broader marketing team to align messaging with MLT’s mission and goals.
- Conduct market research and support content planning based on trends and engagement insights.
- Lead administrative duties in support of B2C Marketing efforts, including meeting coordination, note taking, and internal communications
- Perform other duties as assigned
What You Have
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 1-2 years of experience in marketing or communications, with a focus on B2C or audience engagement.
- Strong written and verbal communication skills with an ability to tailor messaging for different audiences.
- Experience managing or supporting paid media and social campaigns (Facebook Ads Manager, Google Ads, LinkedIn, etc.) preferred.
- Proficiency with marketing tools such as Hubspot, Canva, or similar platforms is a plus.
- Strong written and verbal communication skills
- Detail-oriented with excellent organizational and multitasking abilities
Working at MLT
People-First Culture
Our people-first approach is grounded in the vision of our Founder and CEO, John Rice. We believe that when our people thrive, our impact deepens, which is why we prioritize well-being, connection, and continuous growth at every level.
You’ll get:
-Access to LinkedIn Learning, Harvard Business Review, and MLT-hosted sessions to grow your skills and expand your network
-Team retreats, employee recognition, and Employee Affinity Groups (EAGs) that celebrate our wins and deepen community
-Opportunities to connect through virtual socials, fireside chats, and coffee chatsUse of AI-driven tools and cutting-edge technology to bring bold ideas to life
-Work Together Wednesdays dedicated to team collaboration, brainstorming, and alignment
Rest & Recharge
We know that recharging your energy and maintaining well-being are essential to bringing your best self to work and life. That’s why we create space for rest and focus throughout your week and year.
You’ll get:
-15+ days of paid time off annually, plus 10 paid holidays
-Early wrap-ups on Summer Fridays so you can enjoy more daylight and downtime
-Focus Fridays dedicated to deep work, self-reflection, and personal development
-Wellness sessions with colleagues to build mental health resilience and manage stress
Flexibility & Balance
We trust you to manage your work schedule and location to optimize productivity while maintaining a healthy personal and professional life. Prioritizing your well-being supports sustainable performance and engagement.
You’ll get:
-Hybrid or remote roles designed to give you the flexibility needed to do your best work
-In-person collaboration opportunities, such as retreats, local gatherings, and flexible modern workspaces that reduce isolation and build community
-High-quality shared workspaces designed to foster collaboration, creativity, and connection
-Seamless digital tools and platforms designed to keep you connected, focused, and supported regardless of location
-Wellness resources designed to support your mental, physical, and emotional well-being
Learn more about our benefits
At MLT, we believe that when our people thrive, our impact grows. Explore our benefits overview to see how we support your physical, mental, and financial well-being so you can bring your best self to work and beyond. You'll also enjoy access to exclusive perks and discounts on travel, entertainment, and everyday essentials through MLT’s employee benefits platform.
MLT Benefits Overview
About Management Leadership for Tomorrow (MLT)
MLT is a national nonprofit committed to expanding economic opportunities and building a more inclusive economy. For over 20 years, MLT has provided enterprising young people with a proven playbook for economic mobility and has partnered with the world’s leading employers to help them recruit the best talent from all backgrounds, develop their next generation of leaders, and create cultures of fairness where all employees can thrive. Learn more at mlt.org.
Apply Today.
Ready to make your mark? Apply now and help shape the future—one leader at a time.
Top Skills
Canva
Facebook Ads Manager
Google Ads
Hubspot
LinkedIn
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