Associate Community Manager - Touchland

A collective energy and ambition. A place where you can make a real difference.

We’re a company that genuinely cares about our people, our products, our consumers and the environment.

Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.

United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.

Church & Dwight is seeking an Associate Community Manager. We are looking for a talented Associate to join our newly established Digital Strategy team within the Touchland marketing team. We manage the holistic full-funnel digital strategy and deployment to impact consumers across all points of the digital journey. This role specifically focuses on managing the vibrant social communities across the Touchland brand

The Associate Community Manager is responsible for content strategy, content creation, daily posting, monitoring, and engaging with our community. This role requires strategic planning and amplification of major campaigns and product launches in partnership with key agency partners on social. Influencer discovery, negotiations and contracting is also an important workstream. This role will be expected to achieve high growth for social platform followings and engagement, providing in-depth, analytical, monthly reports on KPIs.

Work Environment: This role is open to both hybrid and remote candidates, with a preference for a hybrid work arrangement. The final work location arrangement will be determined during the interview process based on candidate location and business requirements.

Remote: If designated as remote, the role will be performed on a remote basis, with occasional in-person attendance required as business needs dictate.

Hybrid: If designated as hybrid, the role will be based in Ewing, NJ or New York City.

• NYC requires in- person attendance on Mondays, Tuesdays, Thursdays, with remote work options on Wednesdays and Fridays. 

• Ewing, NJ requires in- person attendance on Tuesdays, Wednesdays, and Thursdays, with remote work options on Mondays and Fridays. 

• Develop, execute and post best-in-class social content on platforms like Instagram, Facebook, TikTok, Youtube and Pinterest, as well as assisting with content ideation and creation.

• Lead the organic and paid media asset placement and performance

• Ensure community questions, comments and related opportunities are answered within 24hours; Provide a well-executed, high-touch experience when escalation required

• Monitor social media platforms for UGC, product feedback, relevant trends, etc.

• KPI Tracking: Define and track success metrics monthly.

• Key member of the inter-agency team accountable for annual Brand plans and responsible for ideation and execution of strategic social initiatives

• Create, curate, and post social media content. 

• Lead the organic and paid media asset placement and performance.  

• Spearhead influencer marketing initiatives to create and implement a comprehensive strategy across brands and social channels.

• Cultivate influencer network from discovery, recruitment and contracting through relationship management.

• Work with cross-functional teams on an ongoing basis to support all areas of the business through social media initiatives.

• Complete campaigns performance analysis and reporting on KPIs.  

• Attend meetings with cross-functional and inter-agency teams, capture action items and execute on aligned plan.  

• Able to execute digital marketing campaigns.

Tech Skills

• Leverage a deep knowledge of best practices to develop effective best in class content, community management, social listening, organic and paid social media tools. 

• Experience in Affiliate Marketing is preferred

• Leverage Google analytics tools to optimize performance and drive business results. 

• Functional understanding of analytics and attribution modeling tools for campaign measurement

• Stay up to date with evolving MarTech landscape and share best tools to improve current process and output

• Apply rigor in critical thinking and quantitative/qualitative analysis to draw out trends, issues, opportunities (finds the true meaning in the consumer learning) from different tech platforms.

Leadership Skills

• A passion for social media trends, culture, and content

• Has a bias for action and is orientated towards achieving results

• Comfortable working in a fast-paced and energetic environment

• Strong collaborative skills, with the ability to work closely with cross-functional teams. 

• Elevate thought leadership and excellence in social media best practices.

• Capitalize on new opportunities and trends to formulate plan

• Bachelor’s Degree Required

• 3 + years related experience – with demonstrated success working in top social media platforms including Instagram, Facebook, TikTok, YouTube and Pinterest

• Exceptional written and verbal communication skills - previous community management and copywriting experience preferred.

• Strong time management and organization skills; able to prioritize and manage multiple projects.

• Ability to do in-house editing of social & video content is a plus.

• Experience working with social analytics and planning tools.

• Understand that social media is 24/7 and may require monitoring the community on off hours; willing to work after hours or on weekends to support events.

• “Out of the box” and “disruptor” mindset combined with appreciation and respect for the rich legacy at Church and Dwight

Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities.
For more information on our company, our brands and our culture visit us at http://www.churchdwight.com/