Associate Director, Programmatic & Audience Insights

Amplifi is the partnership, investment, activation & solution arm of dentsu. Designed for the algorithmic era, we are obsessed with client outcomes; building high performing solutions and innovative growth models that deliver value for all. The Amplifi Solutions team is organized into the following core practice areas that all work together to deliver against the Amplifi vision:

· Client Engagement delivers a seamless end-to-end experience for partners and internal teams via 4 teams. Client Success identifies needs and opportunities, translates them into clear value propositions, and aligns Amplifi solutions, partnerships, and programs to client objectives. Solutions sources, develops, and commercializes innovative products and services that solve client challenges and deliver measurable value. Client Operations manages the infrastructure that protects and grows Amplifi’s revenue, ensuring accurate recognition, compliant processes, and operational rigor. New Business & Growth shapes compelling Amplifi offerings for pitches, clearly positioning our capabilities to win.

· Commercial leads Amplifi’s overarching commercial strategy—identifying, negotiating, and activating premier partnerships that power our best-in-class solutions and deliver diverse revenue growth

· Activation implements Amplifi solutions with a performance-first mindset—executing, optimizing, and reporting on campaigns across platform and direct channels to deliver the best outcomes for all (sanpo yoshi).

· Data, Technology & Measurement drives Amplifi’s product, data, and analytics initiatives to ensure the effective implementation of our solutions and data driven tools

· Business Strategy shapes & drives the strategic direction of the Amplifi organization, connecting the dots between our big picture goals and the day-to-day work across all teams.

· New Stream Media builds and scales retail and commerce media networks, accelerating RMN maturity, monetization, and growth through end-to-end strategy, activation, technology, and analytics solutions

The Associate Director, Solutions plays a key role in driving the positioning, commercialization, and adoption of dentsu.Audiences solutions. This role partners closely with Client Success, Media, Commercial, and Solutions teams to identify growth opportunities, support client

engagement, and accelerate revenue through audience-led offerings. The Associate Director will contribute to dentsu.Audiences' go-to-market strategy, solution development, and performance tracking to ensure successful adoption across clients and the broader dentsu network.

In this position, you will report to the Director, Solutions – dentsu. Audiences.

Responsibilities:

· Lead the go-to-market strategy and positioning of dentsu.Audiences solutions, ensuring clear value propositions, sales narratives, and market differentiation.

· Partner with Client Success, Media, Commercial, and Solutions teams to identify, package, and sell dentsu.Audiences solutions, driving adoption and net-new revenue growth.

· Serve as a dentsu. Audiences subject matter expert, supporting client engagements, growth opportunities, new business efforts, and complex solution design.

· Evaluate market trends, client needs, and competitive developments to inform solution innovation, audience strategy, and future growth opportunities.

· Develop client-facing materials, case studies, and internal enablement resources that accelerate understanding, adoption, and commercialization of dentsu.Audiences offerings.

· Collaborate with activation, data, analytics, and technology teams to ensure solutions are operationalized effectively and deliver measurable business outcomes.

· Track solution performance, revenue growth, and adoption metrics while driving cross-functional alignment and continuous improvement across dentsu.Audiences initiatives.

· Represent dentsu.Audiences, one of multiple Amplifi solutions, internally and externally through client engagements, industry events, thought leadership, and strategic partner relationships.

Qualifications:

· 5+ years of experience in programmatic media or audience insights with knowledge of the data landscape and data-driven audience targeting

· 2+ years of experience in a leadership or team lead role, preferably with exposure to product development or go-to-market strategy.

· Experience supporting the development/launch of successful products and solutions, including managing strategic partnerships.

· In-depth knowledge of the media industry and a strong understanding of trading divisions, partnerships, and commercial dynamics.

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

The annual salary range for this position is 114K- 120K. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.  

Benefits available with this position include:  

• Medical, vision, and dental insurance, 

• Life insurance,  

• Short-term and long-term disability insurance, 

• 401k, 

• Flexible paid time off, 

• At least 15 paid holidays per year, 

• Paid sick and safe leave, and 

• Paid parental leave. 

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies.  For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com. 

To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

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Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. 

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