Associate Director of Creator Strategy

At Rockstar Games, we create world-class entertainment experiences. 

Become part of a team working on some of the most rewarding, large-scale creative projects to be found in any entertainment medium - all within an inclusive, highly-motivated environment where you can learn and collaborate with some of the most talented people in the industry.

Rockstar New York is seeking an Associate Director of Creator Strategy to coordinate and lead Creator campaigns. We are looking for a creative strategist who is knowledgeable about Creator platforms and tools, social media, and Rockstar titles. 

This is a full-time, in-office position based out of Rockstar’s NYC headquarters in Downtown Manhattan. 

• The Rockstar Games Creator Team grow and engage Creators and the broader player community. 
• We craft public-facing messaging for distribution across all social media platforms, including the Rockstar Newswire. 
• We collate community feedback and activity, creating and delivering sentiment analysis to key internal teams and collaborators. 

• Lead organic and paid Creator efforts across all Rockstar Games products. 
• Develop documentation and implement strategic plans aimed at promoting and growing the Rockstar Games Creator community. 
• Present strategic proposals, project outlines, and outcomes to leadership. 
• Work with cross-functional teams to align Creator campaigns with broader marketing goals and other internal initiatives. 
• Serve as a point of contact for Creators. 
• Constantly be on the lookout for ways to nurture, engage and grow our Creator community. 
• Participate in internal play sessions, brainstorms, and meetings. 

• 5+ years professional experience managing Creator relationships and initiatives. 
• Working knowledge of leading social media platforms (X, Instagram, Facebook, YouTube, TikTok). 
• BA/BS degree. 
• Outstanding communication and interpersonal skills.  
• Excellent organizational skills. 
• Strong ability to organize and prioritize workload, handling multiple projects simultaneously.  
• Ability to work independently, prioritize tasks, and take initiative.  
• Passion for video games and community engagement. 

Please note that these are desirable skills and are not required to apply for the position.

• Fluency in another language beyond English desirable but not essential. 
• Experience with project management tools (Monday.com). 

• Please note that a cover letter is required when applying for the role. 

Please apply with a resume and cover letter demonstrating how you meet the skills above. If we would like to move forward with your application, a Rockstar recruiter will reach out to you to explain next steps and guide you through the process.

Rockstar is committed to creating a work environment that promotes equal opportunity, dignity and respect. In line with this commitment, Rockstar will provide reasonable accommodations to qualified job applicants with disabilities during the recruitment process in order for such applicants to be considered for the position for which they are applying, as well as to qualified employees to enable them to perform the essential functions of their roles. If you need more information about Rockstar’s reasonable accommodation policies or process, or need to request an accommodation, please notify your recruiter during the interview process.                                   

If you’ve got the right skills for the job, we want to hear from you. We encourage applications from all suitable candidates regardless of age, disability, gender identity, sexual orientation, religion, belief, race, or any other protected category.

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