Associate Director, Integrated Investment

Who We Are 

Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service.  Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging. 
 
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.  

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.  

 
What You’ll Do 
Relationship Management –30% 

• Showcase anticipation and understanding of projects to maintain and adjust timing of deliverables for team at large, communicating changes to managers and leadership  

• Apply knowledge of current/previous clients’ specific business and relationships within the industry to enhance plan negotiations and opportunities  

• Build relationships across Horizon Media departments (i.e. Business Solutions, Operations, Analytics, Social Marketplace/Programmatic), building trust and accountability   

• Act as primary resource for junior team members when faced with challenges navigating conversations with internal and external partners and clients 

• Act as day-to-day resource for client team to ensure prioritization of projects, understanding of goals and media that aligns with objectives to drive client business 

Team Management and Delegation – 30% 

• Manage and develop junior team member(s), creating growth plans and providing clear career goals 

• Manage performance reviews, coaching to maximize success, identifying training needs for improved performance, setting goals for career development and ensuring actions are taken  

• Provide education and training on best practices, media principles, and industry at large   

• Participate in interview process for junior team members’ roles  

• Guide team in ensuring team members have challenging, level-appropriate projects and opportunities to learn new skills, contributing to overall team success 

• Responsible for leaning into Horizon Media initiatives while encouraging junior team members to participate and engage within the larger integrated community 

Integrated Media Buying – 25% 

• Plan, execute and steward integrated media plans 

• Guide team to leverage Horizon Media’s suite of planning, evaluation and buying tools for application/analysis into competitive landscape, target digital consumption support, plan development and reporting  

• Monitor trends, tools, opportunities and applications within linear & digital environments, and appropriately apply that knowledge to campaign strategy and client goals 

• Work with Supervisor to oversee junior team members and manage expectations with integrated leadership in the creation of media specific documents such as media plans, objectives and strategies decks, and other related functions  

Media Negotiating & Buying – 10% 

• Negotiate across both the traditional linear & digital landscapes 

• Provide final sign off on RFP creation and review of partners/site responses, act as point of escalation for partner negotiations and stewardship of key partnerships 

• Act as a primary resource for team as they work through the planning process, while providing strategic guidance 

• Lead collaboration with other Horizon Media teams (Business Solutions, Investment, etc.) towards 360 partnerships, incorporating relevant extensions  

Reporting & Analysis – 5% 

• Act as escalation point for junior team members as they work through optimization strategies, proactively communicating challenges and opportunities across linear, display, mobile, social and video  

• Encouraging junior team members to draw thoughtful, data-based conclusions that illustrates the ‘why’ behind performance, and maps back to integrated strategy 

• Collaborate with Business Solutions and Analytics team to establish measurement plans and learning agendas 

Who You Are  

• A strong writer, communicator and presenter  

• A left and right brain thinker 

• A collaborative, team-oriented manager with strong delegation and organization skills; ability to manage up and down 

• A problem solver with foresight and the ability to develop creative solutions  

• Detail oriented with commitment to follow through  

• Nimble and flexible to succeed in a fast-paced environment  

• A strong team player, willing to roll up their sleeves  

• A crafter of relationships on behalf of the agency both internally and externally 

• Passionate about the video landscape and a desire to innovate and keep up with trends  

• Excited to lead and coach team members 

• An advocate for and supporter of Diversity, Equity and Inclusion 
   

Preferred Skills & Experience  

• 5+ years of experience of traditional video buying and/or digital buying 

• Exceptional verbal and written communication skills; able to confidently present and “sell through” ideas both internally and to Clients 

• Leadership and supervisory experience in terms of developing media professionals, including strategic and management skills 

• Strong grasp of marketing principles, analytics and concepts  

• Expert in negotiating and constructing video media plans, with understanding of planning, buying and activation 

• Strong experience navigating cross-department relationships 

Certificates, Licenses and Registrations  
There are no requirements for certificates, licenses and registrations 

Physical Activity and Work Environment