Associate Director, Marketing Performance Analytics & Revenue Operations

Who We Are

At Kyndryl, we design, build, manage and modernize the mission-critical technology systems that the world depends on every day. So why work at Kyndryl? We are always moving forward – always pushing ourselves to go further in our efforts to build a more equitable, inclusive world for our employees, our customers and our communities.

The Role

The Role

The Marketing Analytics and Revenue Operations Associate Director is a strategic analytical leader responsible for driving insight generation across our B2B marketing organization. This role helps the business understand growth through the lens of marketing channels and identifies how to accelerate that growth by analyzing performance across channels, audiences, and the end‑to‑end marketing funnel.

In this role, you will compare performance across email, events, paid media, digital programs, and other B2B marketing channels. You will identify where the marketing organization should invest, optimize, or shift spend, and you will provide regular insights and recommendations to channel owners to improve efficiency and ROI.

The Marketing Associate Director will lead a team of 1–2 managers (who may themselves oversee analysts) and will work directly with marketing teams to deliver recommendations, build dashboards, automate insights, and support data‑driven decision‑making across the organization. This includes automating reporting, surfacing actionable insights for marketing and sales stakeholders, and ensuring data accuracy, consistency, and usability across CRM systems, marketing platforms, and data warehouses. This will also require deep partnership with operations and engineering teams to improve data flows, data models, and data quality.

In this role, you will be responsible for deep expertise with our marketing platforms, reviewing APIs and data conformance, defining metadata strategies, and simplifying technical outputs into clear narratives for marketing teams. You will lead analytics projects from start to finish, including developing attribution systems, building segmentation models, and evaluating performance across key marketing channels.

You will shift seamlessly between business problems—from developing segmentation frameworks that support ABM, to optimizing event strategy, digital marketing growth, content performance, and integrated marketing/sales strategies. You will leverage LTV and cohort models to guide investment decisions and prioritization. You will diagnose funnel performance, identify bottlenecks, and recommend actions that improve conversion and revenue impact. You will present findings and recommendations directly to marketing leadership, senior stakeholders, and the Chief Marketing Officer of Kyndryl. This role will report directly to the Vice President of Marketing Analytics and Revenue Operations at Kyndryl.

Key Competencies:

• Strong analytical and quantitative problem‑solving
• Ability to work autonomously and lead medium‑ to large‑scale projects end‑to‑end
• Provide thought leadership to senior leads, including the Chief Marketing Officer of Kyndryl
• Skilled at translating insights into actionable business recommendations
• Strong collaboration and relationship‑building across marketing, sales, and operations
• High attention to data quality, structure, and consistency
• Curiosity, initiative, and deep commitment to driving business growth

Executive‑ready communication and data storytelling, including presentations to the CMO

Kyndryl currently does not require employees to be fully vaccinated against COVID-19, however, if you are hired to work at a client, customer, or partner location, you may be required to show proof of vaccination to align with their respective COVID-19 vaccination policies.  Those who believe they are eligible may apply for a medical or religious accommodation prior to the start of employment.

Who You Are

Required Skills:

• Bachelor’s or Master’s degree in Analytics, Data Science, Business, Economics, or equivalent professional portfolio
• 8+ years of experience in B2B marketing analytics, business intelligence, or revenue analytics
• 2+ experience in leading a program with a team and developing talent =
• Proficiency in SQL and Power BI (required)
• Experience with CRM, Marketing, and Sales Platforms (e.g., Marketo, CJA, Atlas, Salesforce)
• Strong understanding of multi‑touch attribution, marketing analytics, B2B funnels, and revenue dynamics
• Demonstrated ability to manage and mentor managers and analytical talent
• Excellent communication and data storytelling skills; able to simplify complexity for diverse audiences, including senior executives

The compensation range for the position in the U.S. is -
$124,920 to $237,480 based on a full-time schedule.  

Your actual compensation may vary depending on your geography, job-related skills and experience.  For part time roles, the compensation will be adjusted appropriately. The pay or salary range will not be below any applicable state, city or local minimum wage requirement.

There is a different applicable compensation range for the following work locations:

California (San Francisco Bay Area): $149,880 to $284,880 

California (All Other): $137,400 to $261,120 

Colorado: $124,920 to $237,480 

Massachusetts: $124,920 to $261,120 

New York City: $149,880 to $284,880 

Washington: $137,400 to $261,120 

Washington DC: $137,400 to $261,120 

This position will be eligible for Kyndryl’s discretionary annual bonus program, based on performance and subject to the terms of Kyndryl’s applicable plans. You may also receive a comprehensive benefits package which includes medical and dental coverage, disability, retirement benefits, paid leave, and paid time off.  Note: If this is a sales commission eligible role, you will be eligible to participate in a sales commission plan in lieu of the annual discretionary bonus program.
Applications will be accepted on a rolling basis.

Being You

Diversity is a whole lot more than what we look like or where we come from, it’s how we think and who we are. We welcome people of all cultures, backgrounds, and experiences. But we’re not doing it single-handily: Our Kyndryl Inclusion Networks are only one of many ways we create a workplace where all Kyndryls can find and provide support and advice. This dedication to welcoming everyone into our company means that Kyndryl gives you – and everyone next to you – the ability to bring your whole self to work, individually and collectively, and support the activation of our equitable culture. That’s the Kyndryl Way.

What You Can Expect

With state-of-the-art resources and Fortune 100 clients, every day is an opportunity to innovate, build new capabilities, new relationships, new processes, and new value. Kyndryl cares about your well-being and prides itself on offering benefits that give you choice, reflect the diversity of our employees and support you and your family through the moments that matter – wherever you are in your life journey. Our employee learning programs give you access to the best learning in the industry to receive certifications, including Microsoft, Google, Amazon, Skillsoft, and many more. Through our company-wide volunteering and giving platform, you can donate, start fundraisers, volunteer, and search over 2 million non-profit organizations.  At Kyndryl, we invest heavily in you, we want you to succeed so that together, we will all succeed.

Get Referred!
If you know someone that works at Kyndryl, when asked ‘How Did You Hear About Us’ during the application process, select ‘Employee Referral’ and enter your contact's Kyndryl email address.