Lead strategy and delivery for display and video media planning, activation, and campaign management for retail media networks. Manage team hiring, training, capacity, forecasting, and workload distribution. Align cross-functional teams, maintain process documentation, troubleshoot campaigns, build client relationships, and drive improvements and special projects.
Job Description:
As an Associate Director, you will be responsible overseeing the strategy and delivery of work for the media planning, activation, and campaign management of Display Media channels for top-tier Retail Media Networks. You will develop and maintain comprehensive knowledge of client businesses and ensure all client media requirements are executed in a timely and accurate manner. You will align the right resources to meet the client’s needs, and you will provide coaching and guidance to your direct reports and team. You will work cross-functionally with all teams to support and deliver against media, client and company objectives.
Responsibilities:
- Lead the forecasting, media planning, and executional strategy for the retailer’s display and video channels.
- Oversee the Display Media Team workload including distribution of work and staffing across pods, capacity planning, and communicating staffing needs to senior management.
- Lead interviewing, hiring, training, and coaching of new team members.
- Provide ongoing support to your team through regular feedback and weekly one-on-ones.
- Maintain a deep understanding of client business goals and marketing objectives and translate them into digital objectives/strategies.
- Remain abreast of the overall media marketplace and relevant opportunities for our clients.
- Build internal/external client and stakeholder relationships.
- Drive alignment across internal and client teams for establishing processes, ways of working, and cross-functional roles and responsibilities.
- Identify challenges and process-related roadblocks and proactively solve problems internally and with the client.
- Ensure that process documents are accurate and are kept current.
- Act as an escalation point on planning and activation best practices, processes, and campaign troubleshooting.
- Work on special projects as assigned.
Qualifications:
- 5+ years in digital media planning, activation and/or campaign management
- 2+ years of hands-on experience in programmatic DSPs (DV360, TTD, YouTube) and SSPs (Google Ad Manager, CitrusAd) a must
- 2+ years of hands-on experience in paid social platforms (Meta, Pinterest, TikTok) and familiarity with ad servers (CM360) a plus
- Experience working within OMS platforms (Salesforce Media Cloud, Placements.IO, Advendio) and workflow management systems (JIRA, Workfront, Monday) a plus
- Independent self-starter, comfortable working in a start-up environment with changing workflows and priorities
- Detail-oriented, organized and articulate; able to work well under pressure
- Shopper, CPG or Retail Media Network experience is a plus
- Thirst for knowledge and innovation, keen to make a difference in a growing business with existing clients
- Possess outstanding written and verbal communications skills, especially strong presentation skills
- Experience managing a team, preferably in a Retail Media Environment
- Proficiency in Word, Excel, and PowerPoint
The annual salary range for this position is $96,000 -$125,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.
Benefits available with this position include:
- Medical, vision, and dental insurance,
- Life insurance,
- Short-term and long-term disability insurance,
- 401k,
- Flexible paid time off,
- At least 15 paid holidays per year,
- Paid sick and safe leave, and
- Paid parental leave.
Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.
To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.
At dentsu, we believe great work happens when we're connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.
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Location:
New YorkBrand:
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PermanentDentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [email protected] by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.
dentsu New York, New York, USA Office
150 E 42nd St, New York, New York,, United States, 10017
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