Associate Director, Paid Social

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

Role Summary & Impact

As an Associate Director, you will be responsible for overseeing day-to-day operations across both Paid Social and Programmatic channels, serving as a primary point of contact for the client. You will provide strategic direction, analytical leadership, and execution oversight to deliver highly effective, innovative, and integrated digital media plans.

Key Responsibilities

• Integrated Strategy & Planning: Formulate holistic Paid Social and Programmatic strategies that align with clients’ business objectives. Drive tactical media plans and define the role of both social and programmatic within the broader media mix.
• Client Relationship Management: Act as a confident, trusted day-to-day lead for clients. Lead meetings, present strategic recommendations, and communicate complex data insights clearly to client stakeholders.
• Data Analysis & Insights: Read, synthesize, and analyze complex performance data across channels. Translate quantitative findings into actionable optimization strategies and high-level strategic recommendations for clients.
• Execution Oversight: Oversee end-to-end campaign execution, performance, and pacing across key paid social platforms and programmatic DSPs.

Skills and Experience

• Education & Experience: Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising, or equivalent professional work experience, alongside 5+ years of digital experience.
• Paid Social Expertise: Strong hands-on experience planning, buying, and optimizing campaigns across core social platforms, including Meta, TikTok, X, Snapchat, and Pinterest. Deep experience with YouTube is highly desired.
• Programmatic Knowledge: Solid understanding of programmatic buying, DSPs, and the programmatic ecosystem. Direct experience with or knowledge of DV360 and Amazon DSP is highly preferred.
• People Management: Proven experience as a people manager with a track record of training and growing junior/mid-level team members.
• Client-Facing Experience: Significant client-facing experience in an agency environment is required, with the ability to lead presentations and handle daily client communications independently.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.