About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Role Summary & Impact
This newly created role is a pivotal role within the WPP Media Solutions team and key to driving the overall WPP Media Solutions agenda forward, acting as a collaborative team member that works in unison with the entire WPP organization to grow our business and people. The Associate Director Video Solution will be responsible for improving our proprietary Advanced TV, Advanced Video, and Data Driven Linear Solutions. They will make strategic supply, measurement and creative capability decisions to enhance our solution. They will work closely with the Solutions Deployment & Optimization to ensure all important solution requests are prioritized and executed on. The ideal candidate must have a demonstrated record of accomplishment in product leadership, strategy ideation and development; owning product (new media offerings) roadmaps; and working proactively to drive results in the performance and growth of these product offerings.
Responsibilities
- Collaborate with key stakeholders on the Video Solutions roadmap and ensure well-defined prioritized features that will realize the company’s product vision and value are prioritized
- Embed principles of continuous improvement for our Video Solutions
- Ingest client feedback into our video solution roadmap
- Develop video solution case studies with account teams
- Work closely with Investment, Choreograph, and the marketplace to ensure we’re including the best measurement, rates, data, creative, and tech into our Video Solutions
- Own some Video Solution development workstreams, from ideation to launch and education.
- Coordinate across teams to develop internal workflow processes and implementation guidelines for new media products.
- Oversee product marketing to create content around media product differentiators and benefits
- Be a thought leader across the organization and in the marketplace
- Represent the US in all Media Solution conversations around Advanced TV and Advanced Video
- Collaborate cross holding and specialty group to develop unique and differentiated business models and partnerships
Requirements
- Autonomous, assertive, and solutions-oriented leader
- Minimum 6 years of experience in Solutions or Video Investment roles
- Ability to distill complex ideas and processes into tangible tasks and execute on these tasks
- Comprehensive knowledge of the linear, online video, CTV, and addressable landscape and major players in the marketplace
- A passion and curiosity for digital marketing, digital media, and measurement
- Experience building relationships with stakeholders such as data providers, publishers, technology platform providers, operations and account services
- Sound business judgment and commercial acumen
- Demonstrated ability to meet or beat assigned targets and deadlines
- Effective and engaging written communication and presentation skills
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.
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WPP New York, New York, USA Office
New York, United States
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