Associate Manager, Marketing & Social Media (Hybrid Ann Arbor, MI)

Cherry Lake is an acclaimed book publisher of fiction and nonfiction books for children. Located in Ann Arbor, Michigan, Cherry Lake is comprised of several trade and educational imprints that create high quality, award-winning picture books and nonfiction series: Sleeping Bear Press, Tilbury House Publishers, Cherry Lake Press, Cherry Blossom Press, 45th Parallel Press, and Torch Graphic Press.

Cherry Lake Publishing Group is part of the Random House Children’s Books family.

Penguin Random House is the leading adult and children's publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution. Our vibrant and diverse international community of nearly 300 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children's Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others. More information can be found at http://www.penguinrandomhouse.com/.

The Associate Manager, Marketing & Social Media plays a key role in Cherry Lake Publishing Group’s Marketing Department, serving as a hub of organization and executor of targeted strategies within our larger book publishing marketing plan.

Reporting to the Marketing Director, this role is responsible for planning and implementing all aspects of our trade, library, and other emails; managing company websites’ content and data; working with colleagues to manage and ultimately oversee social media channels and communications; and assisting in promotions organization and in-house mailings to reviewers, award committees, conventions, and others on an as-needed basis.

This position requires a digital marketing mindset, a strong and smart communication ability both in-house and externally to different audience channels, unparalleled attention to detail, exceptional organizational skills, and an ability to manage project schedules while communicating with stakeholders across the organization.

Specific responsibilities include:

• Develop and execute promotional emails, including communications to booksellers, librarians, gift accounts, and others as needed. Meet with key staff to determine featured themes and selling points. Develop copy and provide details on creative briefs submitted to Design. Execute sending out emails via mail Constant Contacts software.
• Determine, develop, and execute monthly homepage features for the company’s family of websites. Update author and illustrator bio information, event listings, teacher guides, reviews, news, and awards. Address any website corrections or additions.
• Work across the marketing team to create and execute social media postings for the company’s library- and educator-focused channels, and ultimately oversee all social media channels to different audiences.
• Work with key staff and sales managers on necessary communications to outside sales forces, including trade bookseller, librarian, and gift reps. Aid in the creation of needed sales flyers through creative briefs to the Design department.
• Aid in developing and executing overall title marketing plans as needed for seasonal title launches and sales conferences.
• Spearhead the in-house coordination and mailing of books, materials, and trade show booth display items to reviewers, award committees, conferences, and elsewhere as needed.
• Potentially attend trade shows as needed, representing our books and company, and acting as a champion of our brand and initiatives to booksellers, librarians, and educators.

• Minimum 2 years of experience in a marketing/digital marketing role, preferably in book publishing
• A strong interest in learning about all aspects of the book industry, from marketing to sales
• Demonstrated ability to project manage detail-intensive marketing projects from start to finish
• Exceptional attention to detail and accuracy, with a strong commitment to producing error-free work
• A curious and very self-motivated approach to executing various initiatives, with a high interest in thinking about proactive marketing ideas, process improvements, and cross-department communication
• Strong organizational and time-management skills, with the ability to prioritize effectively under tight deadlines
• Experience collaborating cross-functionally and communicating clearly with a range of stakeholders
• An attitude of ‘rolling up your sleeves to get the job done’
• Confidence giving and receiving feedback in a positive, constructive manner

The salary range for this position is $55,000 - $60,000. 

This is a hybrid position with in-office responsibilities. We will consider candidates who can work from a commutable distance to the Cherry Lake Publishing Headquarters in Ann Arbor, Michigan.

Applications for this role will be accepted through October 9, 2026 or until the role is filled. We encourage you to apply early, as we review applications on a rolling basis. Please include your resume and cover letter for consideration. Before applying for any role at Penguin Random House, we recommend you review our applicant resources page and our FAQs page.

Penguin Random House job postings include a good faith compensation range for each open position. The salary range listed is specific to each particular open position and takes into account various factors including the specifics of the individual role, and candidate's relevant experience and qualifications.

Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance & generous paid time off.

Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, age, genetic information, or pregnancy.

All your information will be kept confidential according to EEO guidelines.

Disclosure requirements pertaining to the collection of your personal data:

Responsible for processing the information provided in your application is the company specified in the job advertisement, with its registered office as indicated. The company processes your data for the purpose of establishing an employment relationship on the basis of Art. 6 (1) b GDPR / Section 26 (1) sentence 1 BDSG.

The retention period for your data is determined by the statutory time limits applicable in the respective country, beginning upon completion of the recruitment process. You can find these here.

You can contact the company’s Data Protection Officer at the above-mentioned postal address. 

Further information on data protection and your rights can be found here.

We value the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, age, genetic information, or pregnancy.

All your information will be kept confidential according to EEO guidelines.

Recruiting-Platform powered by SmartRecruiters.