Associate, Marketing Operations

Location Designation: Hybrid - 3 days per week
About New York Life Investment Management
With over $800 billion in assets under management, NYLIM is a Pensions & Investments' Top 30 Largest Money Manager and one of the largest global asset managers serving institutional, retail and insurance clients. NYLIM brings together the firm's global investment teams under one unified brand, combining specialized expertise with the strength and stability of New York Life.
Our platform is built on disciplined active management, deep investment capabilities and a long-term partnership approach designed to deliver enduring value across market cycles and help clients navigate the next era of investing.
More powerful, together, we combine the agility of specialized investment teams with the scale and longevity of a leading mutual institution.
Role Overview
The Associate, Marketing Operations supports the implementation and day-to-day coordination of key marketing technology platforms, including Seismic, Wrike, and related processes. This role contributes to how assets, workflows, and marketing processes are organized, maintained, and activated across marketing, sales, and external channels.
As part of the team building and scaling core marketing operations capabilities, this position plays an important role in supporting platform enhancements, process improvements, and operational initiatives across the marketing organization.
What You'll Do

• Support day-to-day Seismic and Wrike operations, including content publishing, workflow maintenance, intake forms, and project tracking.
• Manage the ADA review workflow for designated marketing materials, including accessibility reviews, remediation tracking, and stakeholder coordination.
• Assist with testing for platform enhancements, integrations, and system updates across Seismic, Wrike, DAM, and other marketing technologies.
• Support Seismic and Wrike adoption by troubleshooting issues, maintaining user documentation, and answering routine questions.
• Manage document and asset uploads in the Toppan Merrill print platform, ensuring version control, accuracy, and compliance until DAM integration is complete.
• Support Marketing Operations initiatives, including records retention, business continuity planning, process documentation, and related activities.
• Coordinate marketing operational processes by managing requests, resolving workflow issues, and supporting process improvements and ad hoc projects.

What You'll Bring

• 1-3 years of relevant experience or equivalent internal experience
• Strong attention to detail and comfort working with systems and structured data
• Intellectually curious, resourceful, and willing to learn new platforms and processes
• Organized and able to manage multiple requests in a fast-paced environment
• Effective communicator who works well in a collaborative, cross-functional setting

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Job Level: LEVELPF2
Pay Transparency
Salary Range: $75,000-$106,500
Overtime eligible: Exempt
Discretionary bonus eligible: Yes
Sales bonus eligible: No
Actual base salary will be determined based on several factors but not limited to individual's experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.
Our Benefits
We provide a full package of benefits for employees - and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work.Click hereto discover more about our comprehensive benefit options or visit our NYL Benefits Site.
Our Commitment to Inclusion
At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities. Click here to learn more about New York Life's leadership in this space.
Recognized as one of Fortune's World's Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com.
Job Requisition ID: 94378
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