Associate, Planning

Job Description:

The Media Planner is the daily focal point to the account and will report to a Senior Associate or Manager. You will steward the tactical communications planning process and provide mid-level recommendations to the senior media team and client. You are expected to maintain daily responsibility for assigned accounts and are expected to understand the client’s overall business and marketing goals.  

Communications Planning:  

• Aid in the creation of client media communication plan goals   

• Create and maintain media plans, flowcharts, buying guidelines, testing plans and results analysis, budget summaries, plan delivery and reports   

• Contribute to all communication opportunities relevant to assigned brand/category  

•  Write POVs and evaluate new media types and outlets  

• Support Communications Planning Supervisor in the collection and evaluation of syndicated consumer and media usage information   

• Compile reports of competitive market and media information for each brand or category  

• Support ACPD/CPS as a facilitating contact point for client’s internal media staff and the primary contact point to client’s brand staff when media issues are discussed    

• May oversee the work of Assistant Communication Planners, ensuring that all deliverables are error free before they are submitted to Supervisors/clients  

Client & Internal Relationships:  

• Manage daily client interaction  

• Handle expectations of clients and deliverables  

• Assist Supervisor in advising clients on the best ways to integrate media into their advertising and marketing programs  

• Assist Supervisor in growing business opportunities within current clients  

• May inform client and team of new opportunities or issues  

• Participate and lead, if appropriate, face-to-face client and vendor meetings  

• Build relationships with internal and external teams  

• Produce well-considered ideas and solutions 

Qualifications: 

• Bachelor’s Degree  

• 0-2 years of integrated media planning experience and familiarity with the media process 

• 0-2 years of experience with analytical and online research tools such as Nielsen, @Plan, AdRelevance, etc.  

• Interest and familiarity with Media planning 

The anticipated salary range for this position is $39,000-$52,962. Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography.  A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit https://dentsubenefitsplus.com/  

Dentsu is a modern marketing solutions company. Our mission is to help clients navigate, progress and thrive in a world of change. Businesses rely on our integrated network of agencies and specialized practices to champion meaningful progress through creative, media, commerce, data and technology. Part of Dentsu Group, our global network comprises 66,000 diverse people in 143 countries, who are dedicated to teaming for growth and good. Some of our award-winning agencies include 360i, Carat, dentsumcgarrybowen, DEG, dentsuX, iProspect and Merkle. Follow us on Twitter @DentsuUSA and visit dentsu.com/us. 

 
Employees from diverse or underrepresented backgrounds encouraged to apply. 

Brand:

Iprospect

Job Profile:

Planning Executive (25)

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. 

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [email protected] by clicking on the link to let us  know the nature of your accommodation request and your contact information. We are here to support you.  

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