B2B Partner Marketing Strategy Lead - Health100

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

Health100 is a healthcare platform built to reduce complexity and improve outcomes across the healthcare ecosystem. By combining data, intelligent guidance, and integrated services, Health100 helps organizations deliver more coordinated, personalized, and effective healthcare experiences.

As Health100 expands its enterprise presence, we are building a focused partner and B2B marketing function to support strategic partnerships, drive platform adoption, and enable commercial growth across the healthcare landscape.

Position Summary

We are seeking a B2B Partner Marketing Strategy Lead to lead Health100’s partner marketing strategy across key audiences, including pharmaceutical companies, health plans and PBMs, employers, pharmacies, and digital health partners.

This role expands beyond execution to include ownership of demand generation strategy, partner value propositions, and marketing’s contribution to pipeline and commercial outcomes.

This individual will play a critical role in shaping how Health100 is positioned in the market, driving coordinated marketing efforts that support lead generation and pipeline growth, while ensuring Sales teams are equipped to effectively communicate value.

What You’ll Do:

• Lead partner and B2B marketing strategy and execution
  Own development and execution of partner-focused go-to-market strategies across key audiences, ensuring alignment with commercial priorities
• Drive demand generation and pipeline growth
  Lead planning and execution of campaigns that drive awareness, lead generation, and pipeline development in partnership with Sales and Commercial teams
• Own sales enablement strategy and infrastructure
  Develop and evolve the Health100 sales enablement ecosystem, ensuring materials are strategic, consistent, and aligned to partner needs
• Develop partner-focused messaging and materials
  Define clear, differentiated value propositions and create supporting materials (decks, sell sheets, FAQs, case studies) tailored to each audience
• Lead launches and commercial readiness
  Ensure partner-facing launches are well-coordinated, with aligned messaging, materials, and timelines across teams
• Incorporate commercial insights to strengthen strategy
  Systematically gather and apply feedback from Sales and partner interactions to refine messaging and improve effectiveness
• Own measurement and performance tracking
  Define KPIs and measurement frameworks to quantify marketing’s impact on pipeline, partner engagement, and commercial outcomes

What Success Looks Like:

• Health100’s partner value proposition is clear, consistent, and tailored across audiences
• Demand generation efforts drive measurable improvements in pipeline and partner engagement
• Sales teams are equipped with high-quality, effective enablement materials
• Marketing impact on commercial outcomes is clearly defined and measurable
• Partner go-to-market efforts are coordinated, aligned, and continuously improving

This role may be hybrid, 3 days per week in one of CVS’s offices in: Wellesley; MA, Woonsocket, RI; or NYC.  Full-time Remote will also be considered.

Required Qualifications

• 5+ years of experience in B2B, partner, or product marketing
• 5+ years of experience developing partner-facing messaging, launches and sales enablement materials
• 4+ years proven ability to drive demand generation and support pipeline growth
• 4+ years of experience working cross-functionally with Sales and Product teams
• 3+ years displaying strong analytical and strategic thinking skills
• 3+ years demonstrating the ability to operate effectively in a highly matrixed organization
• 3+ years demonstrating strong organization, communication, storytelling, and stakeholder management skills

Preferred Qualifications

• Experience in healthcare, technology or regulated industries

Education

• Bachelor’s degree in Business, Marketing or related field or equivalent (HS Diploma plus 5 years experience) required

Pay Range

The typical pay range for this role is:

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.  This position also includes an award target in the company’s equity award program. 
 

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.

Additional details about available benefits are provided during the application process and on Benefits Moments.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.