Biddable Media Supervisor, Paid Search

Noble People is not your typical media agency- we’re a fearless, forward-thinking collective of creative problem-solvers who thrive on bold ideas and no-bull rationale.

For us, media is more than just a channel; it’s anything and everything that creates meaningful connections between a brand and its audience. Whether that means redefining how a brand shows up in culture, sparking conversations around new trends, or creating entirely new ways to engage, we believe the possibilities are limitless. We’re driven by the belief that extraordinary results come from challenging the status quo. By blending bold, creative thinking with data-informed insights, we maximize every lever of marketing to achieve transformational growth—not just for marketing teams but for the entire organization. We aim to drive impact that matters not only to CMOs but to CEOs and CFOs, ensuring our work fuels meaningful growth across all levels of our clients’ businesses. Our mission is to unlock the professional potential of everyone in our ecosystem. We empower our employees to elevate themselves, their teammates, and their clients, creating a culture where ambitious, growth-focused individuals thrive.

At Noble People, you’re not just building brands; you’re building careers, your own and those around you. At Noble People, we’re in the business of delivering measurable results through innovative thinking. From partnering with world-class brands like Coca-Cola, Stripe, and Smartsheet to amplifying the voices of bold challengers like Cresco and tastytrade, we create work that stands out in the market, and stands up to scrutiny.

If you’re someone who believes that the best solutions come from questioning convention, pushing boundaries, and keeping it real, you’ll find your place here. This is Noble People. Bold ideas. No bull rationale. Let’s build something extraordinary together.

The Role:

The SEM Supervisor will lead a team of planners and coordinators to execute, manage, and optimize search engine marketing campaigns across Google Ads, Bing Ads, and other search platforms. This role requires a focus on maximizing client ROI while fostering innovative approaches in search strategies. You will collaborate closely with internal teams, external creative agencies, and clients, serving as a point of expertise on SEM best practices and optimization tactics.

Key Responsibilities:

• Develop and implement SEM strategies, including keyword research, campaign structuring, and targeting, to meet client objectives.
• Oversee the daily account management of paid search campaigns, ensuring alignment with client budget caps, quality scores, and impression share metrics.
• Monitor, analyze, and report on campaign performance, delivering actionable insights to clients and internal teams.
• Handle the QA processes, write offs process, and work with partners.
• Collaborate with both AdOps and analytics teams to ensure proper campaign measurement against key KPIs and identify optimization opportunities.
• Serve as the primary contact for clients, providing regular campaign updates and performance insights.
• Maintain a deep understanding of client business objectives to tailor SEM strategies accordingly.
• Conduct client presentations, communicating strategic recommendations and optimization insights.
• Supervise, train, and mentor planners and coordinators, ensuring quality control and adherence to deadlines.
• Conduct regular team reviews, providing constructive feedback to promote growth and skill development within the team.
• Foster a collaborative environment that encourages innovative thinking and strategic rigor.
• Stay current on SEM industry trends, platform updates, and tools to refine and improve Noble People’s SEM strategies.
• Implement and advocate for best practices within SEM, ensuring campaign effectiveness and efficiency.
• Actively participate in cross-functional meetings to integrate SEM insights into broader media strategies.
• Other duties as assigned.

Qualifications:

• Experience in SEM, with a focus on Google Ads and Bing Ads
• Proven track record of managing high-volume campaigns with an emphasis on tactical planning.
• Google Ads Certification (up to date and current).
• Proficiency in developing CPA and SOV bidding strategies within platform.
• Proficiency in Excel, utilizing basic formulas such as SUM, SUMIF, VLOOKUP.
• Competence in SEM tools such as Google Editor, SA360, DV360
• Proven experience onboarding audiences, setting up exclusions and suppressions.
• Excellent written and verbal communication skills, with an ability to convey strategic ideas and performance results to clients and internal teams.
• Experience managing and developing a team of SEM professionals.
• Experience running retail product specific campaigns within Google, Amazon Search, Apple Ads
• Competence with AI platforms such as Microsoft CoPilot and ChatGPT

We take care of you:

• Noble People offers a generous time-off package of 15 PTO days per annum, Safe & sick days, Personal and Birthday PTO as well as Summer Fridays, Mental Health & Wellness days, and a Sabbatical Program if you are with the agency for 7 or more years.
• We offer a comprehensive healthcare plan for eligible employees and their families which includes Medical with Telehealth/virtual care options, Dental, Vision, 401K, STD, LTD, Life Insurance
• Lastly, we allow for a cell phone reimbursement, pre-tax commuter benefits, Flexible Spending Account, daily snacks, and much more.
• The salary range is $85,000 - 100,000 USD per year.

Diversity and Inclusion
At Noble People, our people are our greatest asset. We are committed to fostering an inclusive environment that attracts, engages, and retains the best possible talent. Our diversity of experiences, backgrounds, locations, viewpoints and ideas is what makes us a great place to work and differentiate us as an employer of choice.
We are an equal opportunity employer
At Noble People we are committed to expanding opportunities for all employees without regard to race, color, religion, gender, age, national origin, sexual orientation, sexual identity, disability, or any other characteristic. Each person is valued for his or her talents, expertise, experience, and perspective.