Support planning and executing global marketing campaigns: design campaign rules, configure and test launches, monitor performance, analyze user behavior, produce reports, and optimize operational processes and documentation to improve efficiency and campaign ROI.
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. Binance is trusted by more than 320 million people in 100+ countries for its industry-leading security, transparency, trading engine speed, protections for investors, and unmatched portfolio of digital asset products and offerings from trading and finance to education, research, social good, payments, institutional services, and Web3 features. Binance is devoted to building an inclusive crypto ecosystem to increase the freedom of money and financial access for people around the world with crypto as the fundamental means.
About Binance Accelerator Program
Binance Accelerator Program (BAP) is a 3-6 month internship program designed for Early Career talent to have firsthand experience in the rapidly expanding digital assets space. You will be given the opportunity to develop your skills at Binance and understand what it’s like to work at the world's leading blockchain ecosystem. As part of your internship in the BAP, there will also be opportunities for networking and development, which will expand your professional network and build transferable skills to propel you forward in your career. Learn about the BAP Program HERE.
Who may apply
Current university students and recent graduates.
*Terms of employment / engagement shall be subject to contract and local applicable laws
Responsibilities
- Assist in planning and executing global marketing campaigns to support various business objectives, including user acquisition, activation, trading growth, and retention. Support campaign design by defining campaign rules, task structures, reward mechanisms, user journeys, and campaign configurations to ensure successful launches.
- Support end-to-end campaign execution, including campaign setup, UAT testing, validation of campaign pages and reward distribution, monitoring campaign performance, and promptly identifying and resolving operational issues to ensure a smooth user experience.
- Contribute to improving operational efficiency by maintaining campaign SOPs, operational documentation, and best practices. Continuously optimize campaign workflows and operational processes.
- Monitor and analyze campaign performance by preparing daily, weekly, and post-campaign reports. Track key metrics such as participant numbers, conversion rate, trading volume, ROI, and other growth metrics to evaluate campaign effectiveness and identify optimization opportunities.
- Analyze user behavior and campaign performance across different regions, channels, user segments, and reward strategies. Identify user drop-off points and growth opportunities, and provide data-driven recommendations to improve future campaign performance.
Requirements
Currently pursuing a Bachelor's or Master's degree. All majors are welcome; candidates with backgrounds in Marketing, E-commerce, Data Analytics, Statistics, Business Administration, or related fields are preferred.
Strong interest in digital marketing, growth, campaign operations, or the Web3 industry.
Strong analytical thinking, communication, and execution skills, with the ability to manage multiple tasks in a fast-paced environment.
Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.
Proficient in Excel or Google Sheets for data organization, analysis, and reporting.
Strong data sensitivity with the ability to identify trends, uncover insights, and make data-driven recommendations.
Previous internship or project experience in campaign operations, marketing, internet products, or data analysis is a plus.
Familiarity with SQL, Looker Studio, Power BI, Tableau, or other data visualization tools is preferred.
Experience using collaboration tools such as Jira, Confluence, or Notion is a plus.
Basic knowledge of cryptocurrency, blockchain, or the Web3 ecosystem is preferred.
Basic Qualifications
Preferred Qualifications
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.
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