Writes persuasive consumer copy across paid social, search, video, email, SMS, direct mail, affiliate, ecommerce pages, packaging, hang tags, and product launches. Translates product features into clear benefits, maintains brand voice, adapts approved campaign messaging across channels, manages feedback and multiple assignments, and collaborates with Marketing, Site, Product, and Creative teams to deliver accurate copy on schedule.
POSITION OVERVIEWThe Brand & Commerce Copywriter turns product and marketing direction into clear, persuasive consumer copy. This person supports the day-to-day needs of performance marketing, TJ.com, product hang tags, and other customer touchpoints, keeping the Tommy John voice consistent while helping drive commerce.PRIMARY RESPONSIBILITIES
Salary Range: $80,000 - $90,000
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- Write copy for paid social, Google, YouTube, email, SMS, direct mail, affiliate, and other marketing channels.
- Create headlines, product messages, calls to action and channel-specific variations from approved briefs.
- Write homepage, landing-page, category, PLP, and PDP copy that makes product benefits easy to understand.
- Develop concise copy for product hang tags, packaging, launches, and product education.
- Translate product features into clear consumer benefits and extend approved campaign ideas in a consistent Tommy John voice.
- Work closely with Sr Director Marketing & Creative Operations and partners across Marketing, Site, Product, and Creative.
- Manage multiple assignments, respond to feedback and deliver accurate copy on time, with organized records of approved messaging and claims.
- 2–3 years of copywriting experience, ideally for a consumer, retail, apparel or e-commerce business
- A portfolio showing strong digital, product and marketing copy across several channels
- Ability to make product information simple, compelling and commercially relevant.
- Strong grammar, proofreading, organization and attention to detail, with comfort working from a brief and managing feedback
- Collaborative, practical and low-ego working style
- Clear, accurate copy that helps consumers understand the product and take action.
- Consistent product stories across marketing, Site, hang tags and packaging.
- Reliable, on-time execution with fewer revision cycles.
- Strong partnership across Marketing, Site, Product, and Creative.
Salary Range: $80,000 - $90,000
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Tommy John New York, New York, USA Office
New York, NY, United States
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