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Brand Creative Consultant

Posted 36 Minutes Ago
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Hybrid
New York, NY, USA
Expert/Leader
Easy Apply
Hybrid
New York, NY, USA
Expert/Leader
Lead Current’s brand and marketing creative across advertising, TV, video, social, paid media, product experiences, and other channels. Manage internal creative resources, agency partners, a seven-figure budget, and regulated-category compliance. Set the creative quality bar, maintain brand consistency, develop high-volume creative output, collaborate with product, legal, compliance, and executives, and optimize creative based on business outcomes.
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Brand Creative Consultant

Current is a leading consumer fintech platform transforming financial access for everyday Americans, with over six million members. We build financial products that work together to meet our members' real needs and help all Americans build better financial futures. Based in NYC, our results-driven environment pushes us to build better products, grow faster, and give everyone on the team a real hand in our business and our mission to improve financial outcomes.

ABOUT THE ROLE

We're looking for a Head of Brand Creative to lead all brand and marketing creative at Current. Working directly with the SVP of Marketing, you'll shape how our brand shows up in the world: TV commercials, full-funnel advertising campaigns, paid media, social, and our website.

This isn't a "tear it down and start over" role. We have a strong brand strategy in place, set by our CEO and executive team. Your job is to bring that to life, to execute with taste, craft, and discipline so the work lands with the audience it's built for.

You'll be a hands-on leader with sharp storytelling instincts, able to run internal creative resources, direct agency partners, and work across the business to deliver work that's inspiring and effective.

WHAT YOU'LL DO

  • Own brand and marketing creative end to end: advertising campaigns, commercials, explainers, video, and social.
  • Set and hold the creative bar, keeping the brand consistent, high-quality, and distinctive across every channel.
  • Build a creative engine that sustains high volume, with a steady stream of performance ads, social content, and brand campaigns.
  • Direct creative across TV, radio, out-of-home, audio, podcast, influencer, affiliate, and social.
  • Partner closely with Product Design/UX on the assets, guidelines, and tools that keep product experiences on brand.
  • Work hand in hand with Legal and Compliance. We're in a regulated category, so every claim and disclosure needs sign-off, and the craft is keeping the work sharp inside those constraints.
  • Manage a seven-figure annual creative budget across internal resources and agency partners, delivering on time and on budget.
  • Measure creative against business outcomes and optimize from there.

WHAT YOU'LL BRING

  • 10+ years in brand or creative leadership, ideally in consumer tech or another high-growth brand environment.
  • Storytelling instincts that connect authentically with everyday Americans.
  • Taste and judgment: you elevate the work without losing sight of the business objective.
  • Proven range across formats, from always-on performance ads to large-scale brand campaigns.
  • Experience shipping creative in a regulated category, ideally financial services, where compliance review is part of every brief.
  • The discipline to work inside a defined strategy and voice, and the craft to make it feel fresh campaign after campaign.
  • A collaborative track record across marketing, product, and executive teams.
  • Experience managing significant creative budgets with a clear view of what's driving growth.
  • Motivation that comes from moving the business, not collecting awards.
HQ

Current New York, New York, USA Office

Our modern, open floor plan office is located in the heart of Chelsea with an abundance of bars and restaurants. We are minutes away from various trains and bus stops for a convenient commute.

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