Greater NYC Area
6 days ago
Conduct in-depth analyses to improve customer acquisition, channel and campaign performance, as well as identifying new opportunities for growth.
Develop thoughtful insights that answer why did it happen and what should we do about it and what do we think will happen next?
Help drive a more robust customer segmentation strategy; build predictive models on customer targeting, acquisition and churn. Track and analyze consumer behaviors to provide insights that help align marketing, product, customer success and finance.
Provide recommendations to improve performance and KPIs via dashboards, and scorecards.
Present performance, engagement insights and recommendations to the entire company.
Evaluate and implement new marketing and platform technologies.
Develop data roadmaps for marketing; collaborate with BI and Engineering groups to define and build new data infrastructure.
Manage project responsibilities across a variety of concurrent projects.
Working with ad/tracking platforms.