Brand Manager, Soft Products (Flamingo)

The Harry's working model is in-office Tuesday, Wednesday, and Thursday. Our beautiful 70,000 square foot SoHo office is decked out with bagels on Wednesdays and lunch on Thursdays, and fully stocked kitchens with snacks, coffee, and drinks everyday.  Can’t forget the free products and the opportunity to have some meetings without Zoom!

About the Role

We are seeking a thoughtful and dynamic Brand Manager with a passion for commercializing innovative products, helping to build brands and developing and implementing groundbreaking strategies that drive omni-channel growth. The ideal candidate is proactive, collaborative and adept at solving complex problems through creative solutions. You should demonstrate a strong bias for action and have a proven track record of driving brand growth and equity, spearheading product commercialization and executing breakthrough go-to-market plans.

As the Brand Manager for Flamingo’s growing Soft Products business, you will have an unparalleled opportunity to drive impact managing the “soft product” (Pre/Post Shave Care, Wax, Depilatory Creams) categories that will propel Flamingo to the next echelon of growth. From commercial strategy to go-to-market activation, you’ll own the full brand lifecycle for these categories—and partner cross-functionally to make it happen.

What you’ll accomplish:

• Lead category strategy and execution in partnership with the Brand Director to unlock growth opportunities, build brand awareness, and deepen customer loyalty across our soft products portfolio.
• Support the development of the innovation pipeline — drive category growth by identifying shaping the product roadmap and leading cross-functional teams (Product Development, R&D, Finance) through concepting, validation, forecasting, pricing, and go-to-market execution.
• Analyze business performance and consumer insights to identify trends, inform strategy, and optimize brand performance across channels.
• Develop and launch go-to-market plans for new products, creating compelling value propositions and marketing strategies to drive awareness, trial, and repeat.
• Monitor in-market performance and brand KPIs, using data and testing to inform decision-making and continuously improve marketing effectiveness.
• Distill and champion key product differentiators by understanding what’s resonating with consumers and embedding those insights into positioning, messaging, and innovation plans.
• Build the annual brand and marketing calendar for your categories, defining priority moments and messaging in close partnership with the Integrated Communications team to activate campaigns across retail and DTC.
• Act as the category brand steward, ensuring consistent, on-brand messaging and design execution across all customer touchpoints—digital, retail, and experiential.
• Collaborate with retail and eComm teams to shape channel strategies, develop best-in-class sell-in stories, and influence commercial plans that deliver growth.

This should describe you:

• Bachelor’s degree required;
• You have 4+ years of experience in brand management preferably within Consumer Goods
• You are deeply consumer-centric — you know how to uncover and interpret consumer insights, translate them into strategy, and advocate for the consumer in every business decision.
• You have a true ownership mindset with a bias for action & thrive in a fast-paced environment 
• Experience defining an innovation roadmap and navigating the product development process to commercialize and launch new items 
• Strong analytical skills and experience with consumer analytics and insights, market research, and trend analysis (Proficiency in IRI / Circana / Nielsen required) 
• Demonstrated success in defining brand strategy and launching products with strong 360 marketing support 
• Excellent communication and leadership skills with the ability to strategically manage, inspire and motivate cross-functional partners 

• Organized and able to see through projects from start to finish: knows how to drive high level strategy but can also steer projects to completion
• Business Acumen: can understand key drivers of the business and know how to prioritize marketing activities accordingly; is financially minded and can quickly size and action opportunities against the impact to our business

Here's who you'll work with

• Reporting into Liz Mooney, Director of Brand Management 
• You will work with Integrated Communications, Insights, Retail, DTC, R&D, Growth Marketing, Design, Creative, Supply Chain, Analytics, Legal, and more.

Benefits and perks

• Medical, dental, and vision coverage
• 401k match
• Equity in Mammoth Brands 
• Flexible time off and working hours
• Wellness and L&D stipends
• 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years 
• 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
• Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
• Free products from all of our brands

We can’t quantify all of the intangible things we think you’ll love about working at Mammoth Brands, like the exciting challenges we tackle, the smart and humble team you’ll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes a comprehensive set of benefits and our equity program. The base salary hiring range for this position is $95,000-$115,000, but the final compensation offer will ultimately be based on the candidate’s location, skill level and experience.