The Brand & Social Lead will manage Nitra's social media, develop content strategies, create engaging video content, and serve as the on-camera face of the brand.
Who we are:
Nitra's mission is to build a more efficient healthcare system and the technology that makes it possible. Our goal is to provide an ecosystem of fintech and software solutions that help doctors better manage their practices, so they can have time back to focus on what matters to them most.
Nitra offers physicians and medical clinics around the country credit and expense management products they crucially need, as well as a medical supply marketplace, in an all-in-one platform powered by machine learning technologies.
Nitra was created by unicorn founders who have successfully scaled to thousands of customers and exited $1B+ public offerings. They are joined by an ambitious and experienced team from American Express, Plaid, and Goldman Sachs. The team is backed by some of the world’s leading VCs (Andreessen Horowitz, NEA, etc.) and is supported by an expert group of advisors including the cofounders of Square and Xendit, executives from Intuit, former Governors, White House senior staffers, and a co-founder of CityMD.
We're looking for:
A Brand & Social Lead to own and grow Nitra’s social media presence across YouTube, Instagram, TikTok, and LinkedIn. This role will be responsible for shaping how Nitra shows up to the world — building brand awareness, driving engagement, and telling compelling stories about our customers and products.
We’re looking for someone who is both highly strategic and deeply hands-on: a strong social media operator who understands algorithms and platform dynamics, and who is also excited to be the on-camera face of the brand. This person will act as a brand ambassador and influencer for Nitra, creating authentic, high-impact content that resonates with our audience and builds trust in the brand.
***This role requires regular travel on a weekly basis to client sites to shoot content
Your responsibilities will include:
- Owning and managing Nitra’s social media channels across YouTube, Instagram, TikTok, and LinkedIn
- Developing and executing a comprehensive social and content strategy aligned with Nitra’s brand and business goals
- Serving as the primary on-camera personality for Nitra’s social content, including short-form and long-form video
- Creating, shooting, and editing engaging video content such as Reels, TikToks, Shorts, and YouTube videos
- Collaborating with customers to film testimonials, interviews, and real-world stories that highlight the impact of Nitra
- Driving engagement, audience growth, and brand awareness through platform-native content and storytelling
- Staying current on social media algorithms, trends, and best practices, and adapting strategy accordingly
- Experimenting with content formats, hooks, narratives, and posting strategies to optimize performance
- Analyzing social performance metrics and translating insights into actionable improvements
- Partnering cross-functionally with marketing, product, and leadership to align messaging and campaigns
- Helping define and evolve Nitra’s brand voice and visual presence on social media
You have:
- 3+ years of experience in social media, brand, content, or creator-focused roles
- Proven experience growing and engaging audiences on major social platforms
- Strong understanding of social media algorithms, engagement patterns, and content distribution
- Hands-on experience creating short-form video content (Reels, TikToks, Shorts)
- Comfort and confidence being on camera and acting as a public-facing representative of a brand
- Experience interviewing customers or stakeholders and making them comfortable on video
- An influencer mindset — you know how to capture attention, tell compelling stories, and build trust with an audience
We offer:
- Equity - Everyone at Nitra is an owner. When the company wins, you win
- Competitive Salary - You’re the best of the best, and your salary will reflect your experience and reward your contributions to Nitra
- Health Care - Your health comes first. We offer comprehensive health, vision, and dental insurance options.
- Retirement Benefits - Your financial stability matters to us so we provide a generous employer 401K match
The base salary range for this full-time position is $120k - $160k + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Please note that the compensation details listed reflect the base salary only, and do not include bonus, equity, or benefits.
Nitra values diversity. We are committed to equal opportunities and creating an inclusive environment for all our employees. We welcome applicants regardless of ethnicity, national origin or ancestry, gender, race, religious beliefs, disability, sex, sexual orientation, age, veteran status, genetic information, citizenship, or any other characteristic protected by law.
Top Skills
Instagram
LinkedIn
Tiktok
Youtube
nitra New York, New York, USA Office
285 Fulton St, STE 84A, New York, New York, United States, 10007
Similar Jobs
Automotive • eCommerce • Hardware • Music • Retail • Software • Wearables
Lead content strategy for social media and brand content at Bose, managing projects from concept to production, focusing on audience engagement across platforms.
Top Skills:
Digital MarketingInstagramTiktokYoutube
Productivity • Sales • Software
The FP&A Team Manager will provide financial expertise to support the CRO and manage budgets, forecasts, and performance monitoring while leading a team and collaborating across departments.
Top Skills:
Accounting SoftwareBudgeting ToolsData AnalysisData Visualization PlatformsFinancial Modeling
38 Minutes Ago
Artificial Intelligence • Fintech • Insurance • Marketing Tech • Software • Analytics
The Associate Platform Owner manages Aladdin platform operations, including vendor relationships and technical support, while collaborating with cross-functional teams to align business strategy with platform capabilities.
Top Skills:
Aladdin
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
