Business Analyst

Epic is the leading digital reading platform for kids, trusted by millions of children, families, and educators around the world. With a vast library of high-quality books and learning resources, Epic empowers kids to explore their interests, build literacy skills, and develop a lifelong love of reading.

As we look to the future, Epic is reimagining what reading can be—more personalized, more interactive, and more accessible than ever before. By combining technology, storytelling, and education, we are shaping the next generation of readers.

As a Senior Business Analyst at Epic Kids, you will play a critical role in shaping our Content Team strategy through rigorous forecasting, data modeling, and performance measurement.

You’ll build dashboards, conduct deep-dive analyses, and partner cross-functionally with Marketing, Product, Finance, and Operations to deliver insights that drive informed decisions. Your work will directly influence how we acquire, retain, and grow our user base, with a strong focus on education/B2C customer behavior.

If you’re a data-driven storyteller with strong SQL, dashboarding, and communication skills—and thrive in fast-paced environments—this role is for you.

• Analyze customer usage, engagement, and purchase data to identify which books and content types perform well and which underperform.

• Generate actionable insights on reading trends, content preferences, and learning behaviors across age groups, geographies, and segments.

• Partner with Content, Product, and Marketing teams to translate data into clear recommendations for content strategy.

• Evaluate the existing content library to identify gaps in genres, themes, reading levels, formats, and curriculum alignment.

• Recommend new content opportunities based on customer demand, market trends, and competitive analysis.

• Support prioritization of content creation, acquisition, and localization decisions.

• Build and maintain dashboards tracking key content KPIs (engagement, completion, retention, ratings, revenue contribution, etc.).

• Provide regular performance reports on new releases, series, authors, and categories.

• Monitor content lifecycle metrics and flag early signals of success or decline.

• Design and analyze A/B tests and pilots for new content formats, series, or features.

• Measure the impact of content launches, promotions, bundling, and merchandising strategies.

• Assess ROI of content investments and licensing decisions.

• Work closely with Content Editors, Curriculum teams, Product, and Data Engineering to define metrics and data needs.

• Translate complex data into clear, non-technical narratives for creative and editorial stakeholders.

• Support strategic planning with data-backed forecasts and scenarios.

• Ensure content metadata, tagging, and categorization structures support accurate analysis and discovery.

• Partner with teams to improve data capture on reading behavior and content attributes.

• Build data models to predict new account subscription volume.

• Develop and maintain performance measurement processes (database development, benchmarking, KPI development, systems documentation, reporting/dashboard deployment).

• Define clear KPIs (e.g., new accounts, retention rates) for vendors and publishers.

• Analyze channel performance, conversion funnels, CAC/LTV to optimize user acquisition strategies.

• Perform cohort analysis, segmentation, LTV modeling, and churn analysis to assess user quality and acquisition efficiency.

• Deliver ad hoc analyses (cross-month reconciliations, content ROI, campaign performance) to answer urgent business questions and unblock stakeholders.

• Partner closely with Marketing, Product, Operations, and Finance to translate complex data into clear, actionable insights and roadmaps.

• Prepare and present executive-level reports and presentations, driving alignment and influencing strategic priorities.

• 3–5 years of experience in business intelligence or growth analytics, preferably in EdTech (K–12/Higher Ed) or B2C environments.

• Proficiency with Metabase and/or Looker (LookML).

• Expert SQL skills for data extraction, transformation, and validation; strong Excel/Google Sheets capabilities.

• Exceptional communication skills with the ability to distill complex analyses for non-technical stakeholders.

• Detail-oriented problem solver who thrives in fast-paced environments.

• Make a real impact on teaching and learning outcomes.

• Work with a mission-driven, collaborative team.

• Competitive salary, benefits, and growth opportunities.

• Flexible work environment.

Rate: $50 per hour; candidate should be willing to work at least 20 hours per week.