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At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.
As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.
CVS Media Exchange is hiring a Campaign Performance and Optimization Manager. This role will report to the Senior Manager, Campaign Performance and Optimization.
CVS Media Exchange [CMX] is dedicated to driving measurable outcomes for our suppliers, merchants, stores, GMs, brand advertisers, and agencies. Our full-funnel ad solutions leverage CVS’s in-store and online data, extensive reach, and to provide measurable results for our clientele. With a range of flexible pricing and buying models, including self-service; these solutions help businesses build brand awareness, engage with CVS consumers, and convert CVS consumers to shoppers.
The Campaign Manager is responsible for performance and optimization of CMX campaigns through onsite, programmatic and social channels. This individual will partner closely with sales, account management, media planning and insights and strategy to ensure campaign KPIs and goals are met. The ideal candidate will be process driven, client focused, detail oriented, and thrive in a start-up environment.
Responsibilities :
- Manage key CMX campaigns ensuring goals are met by managing campaign pacing, performance, and margin through continuous optimization.
- Participate in weekly pod status meetings that include sales, account management, media planning and analytics.
- Surface overarching learnings to strengthen/enhance our streaming playbook.
- Collaborate with client solutions and analytics teams to deliver on key client needs.
- Troubleshoot campaign performance issues with Google Ad Manager, demand side platforms (DSPs) and Social Platforms.
- Manage issues related to campaign troubleshooting, campaign delivery, and campaign performance.
- Participate in testing initiatives for new ad products and feature enhancements
Required Qualifications:
- 5+ years of ad ops and media experience (with an emphasis on buy-side expertise), with a strong track record of successful campaign management;
- 2+ experience buying media in major DSPs and social platforms.
- Proficient with Microsoft Office Suite (Outlook, PowerPoint, Excel)
Preferred Qualifications:
- Retail media experience is a plus
- Experience with The Trade Desk a plus
- Ability to thrive in, a fast-paced environment
- Detail oriented; possessing critical thinking, analytical and problem-solving skills
- Strong problem-solving and troubleshooting abilities
- Effective time management skills – ability to prioritize and meet deadlines
- A team player with an entrepreneurial spirit.
Education:
Bachelor’s degree or equivalent (HS Diploma + 4 years of relevant experience) required.
Anticipated Weekly Hours
40
Time Type
Full time
Pay Range
The typical pay range for this role is:
$66,330.00 - $159,120.00
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.
Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
Great benefits for great people
We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:
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Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
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No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
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Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.
For more information, visit https://jobs.cvshealth.com/us/en/benefits
We anticipate the application window for this opening will close on: 05/09/2025
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.
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