Campaign Manager

GLG’s Campaign Manager sits within the Marketing organization and plays a key role in owning GLG’s lead and client journeys end to end. This role is responsible for developing and executing multi-channel lifecycle campaigns that connect senior decision-makers with timely insights and expertise from GLG’s global network of experts.  

Blending campaign operations, audience strategy, and performance analysis, this role partners closely with marketing, commercial, content and event programming teams to deliver high-quality campaigns that drive engagement and support broader business objectives. The ideal candidate is a highly organized, analytically minded marketer who is energized by fast-paced execution, audience optimization, and continuous performance improvement.  

This role reports to the Campaign Management Team Leader and owns the end-to-end campaign process, including audience segmentation, campaign deployment, reporting, testing, optimization, and operational execution.  

Key Responsibilities  

Campaign Execution and Optimization  

• Develop and execute integrated marketing campaigns across email and digital channels, including campaign setup, QA, deployment, reporting, and optimization  

• Monitor campaign and outreach performance across key engagement and conversion metrics, including open rates, click-through rates, content consumption, registrations, attendance, and conversion trends  

• Translate campaign insights into actionable recommendations that improve targeting, messaging, engagement, and operational efficiency  

• Support testing initiatives across subject lines, messaging, segmentation, timing, and audience strategies to continuously improve campaign performance  

Audience Strategy & Content Promotion  

• Develop and execute targeted outreach strategies to drive usage across GLG’s portfolio, leveraging our network of experts, content, and events 

• Build, manage, and activate audience segmentation using a customer data platform (CDP) and other martech to support targeted, data-driven campaigns 

• Create and refine audience segments aligned to campaign objectives, client interests, engagement behavior, and event/content topics 

• Partner closely with marketing and commercial stakeholders, content leads, and event programmers to ensure campaigns reach the most relevant audiences  

Cross-Functional Collaboration & Operations  

• Partner with Marketing, Brand, Commercial, and Content teams to coordinate campaign timelines, audience targeting, and execution workflows  

• Ensure accuracy and consistency across audience management, campaign QA, reporting, and operational processes  

• Help improve campaign processes, documentation, and workflow efficiency within the broader marketing organization  

• Manage multiple concurrent campaigns and event priorities in a fast-moving environment with strong attention to detail and execution quality 

• Support data quality, consent, and compliance standards (e.g., CAN-SPAM, GDPR) across audience management and campaign deployment 

Required Skills  

Potential candidates must possess:  

• Bachelor's degree, equivalent experience, or certification(s) in Marketing, Communications, Business, or a related field  

• 2+ years of experience in campaign management, marketing operations, and event marketing, preferably within a B2B or professional services environment  

• Demonstrated experience executing email marketing campaigns, including audience segmentation, A/B testing, deployment, and performance reporting  

• Hands-on experience with marketing automation platforms, with Marketo experience strongly preferred  

• Experience working with a customer data platform (CDP) to build, manage, and activate audience segments is a plus 

• Strong written and oral communication skills, including experience writing promotional or conversion-oriented marketing copy  

• High attention to detail and strong organizational skills across campaign execution, QA, and audience management  

• Ability to manage multiple projects and priorities simultaneously while maintaining accuracy and responsiveness  

• Analytical mindset with comfort interpreting campaign performance data and identifying opportunities for improvement  

• Strong collaboration skills and ability to work effectively across cross-functional teams  

Preferred Experience  

• Experience using Claude or similar AI tools to support campaign drafting, performance reporting, and day-to-day marketing workflows 

• Experience supporting webinar, virtual event, or executive audience marketing programs  

• Experience working within a fast-paced, metrics-oriented B2B marketing environment  

• Proficiency in Microsoft Office, particularly Excel and Word