Category Insights Manager

Key Responsibilities: 

• Category Insights and Analysis 

• Analyze syndicated data, shopper trends, and competitive performance 

• Develop insights that support account strategies and category recommendations 

• Support line review storytelling and help build the national narrative that can be customized by customer 

• Retailer and Customer Engagement 

• Present category insights and recommendations to key retail partners 

• Support customer business planning with clear, data-driven insights 

• Partner with Sales to prepare selling decks, assortment proposals, and shelf strategies 

• Performance Support 

• Track category performance across channels using syndicated and internal data 

• Identify distribution, market share, velocity, and pricing opportunities 

• Support reporting needs for Sales and Revenue Growth Management 

• Cross-Functional Collaboration 

• Work within Insights COE to align methodologies and reporting 

• Coordinate with Channel and Customer teams to apply insights to execution 

• Support innovation validation efforts by providing category context and macro trends 

• Insights Delivery 

• Be resourceful in building insights and stories using limited or incomplete data 

• Recommend practical solutions grounded in the realities of customer environments 

Education and Skill Requirements 

• Bachelor’s degree in business, marketing, analytics, or related field 

• 4–6 years experience in Category Management or CPG insights 

• Proficiency with Nielsen or Circana platforms 

• Experience presenting directly to retailers in formal and informal settings 

• Strong analytical skills and ability to simplify data for action 

• Ability to work independently, adapt quickly, and operate in fast-paced growth environment 

Position Type/Expected Hours of Work/Physical Requirements 

This is a full-time position and may require long hours and may require weekend and nights work per events. 

• Travel Requirements: 25% 

• While performing the duties of this job, the employee is regularly required to, stand, sit; talk, hear, and use hands and fingers to operate a computer and telephone keyboard reach, stoop kneel to install computer equipment. 

• Specific vision abilities required by this job include close vision requirements due to computer work. 

• Light to moderate lifting is required. 

• Ability to uphold the stress of traveling. 

• Regular, predictable attendance is required; including quarter-driven hours as business demands dictate. 

• Moderate noise (i.e. business office with computers, phone, and printers, light traffic). 

• Ability to work in a confined area. 

• Ability to sit at a computer terminal for an extended period of time. 

Other Duties