Chief Marketing Officer

ABOUT US

WeWard is the walking app that celebrates movement with engaging rewards.

Through insights, gamification, charity support, and financial incentives, WeWard helps people to make walking a daily habit that they can get excited about.

Since 2019, WeWard has been growing exponentially:

• 20 millions users around the globe, boosting their daily step count by an average of 25%
• 40 employees in 2 offices (New York City and Paris)
• 18 million dollars redistributed to users
• 1 million dollars donated to associations

Not only that, but the company has also managed to achieve an impressive annual revenue, attracting renowned clients including Nike, Adidas or Booking.com.

WeWard is the company for you if you want to:

• Work on a product with a strong community (1.3 millions followers on Instagram) and in constant improvement 🚀
• Learn from great colleagues in a positive work environment that thrives on ambition, drive, humility, transparency, and teamwork  🤗
• Enjoy activities organized by the Happiness team (Meetups, brown bag lunch, Mario Kart competitions, Karaoke, games bar, seminars, etc.) 🎉

JOB DESCRIPTION

YOUR FUTURE TEAM AND MISSIONS 💪 

Reporting directly to Yves, CEO, and working with the marketing teams (US, France), you are about to embark on an exciting adventure!

• Growth: Continuously evaluate and adjust initiatives to achieve scalable and sustainable growth. 
• Acquisition: Working with Arnaud, you will develop and oversee multi-channel paid marketing campaigns, including affiliate marketing, programmatic advertising, and social networks. Manage budgets exceeding $500K annually, allocate resources efficiently for optimal ROI in mobile user acquisition. Explore new growth opportunities, stay updated on market trends, and analyze key metrics like CPI, CPA, conversion rates, and user lifetime value
• Branding: Alongside Laura, Social Media and Press Manager EU, and Lindsey, Communications manager U.S, you will enhance WeWard’s image, boost awareness, and build trust by harnessing the potential of social media and press relations. (PR) Create impactful communication campaigns, conduct cutting-edge market research, and develop stunning designs that resonate with our audience.
• Partnerships: Build key partnerships with brands and organizations to catapult WeWard's visibility and user base in the U.S. Focus on public organizations, healthcare companies and brands that align with our vision, creating synergies that propel us forward!
• Data driven: Set, track, and optimize KPIs aligned with business goals to maximize ROI and drive success. Leverage the power of Amplitude and Excel to analyze trends, make decisions, and drive strategy.
• Management: Manage a talented and inspiring marketing team, consisting, fostering professional development and cultivating a culture of collaboration and innovation. Hire, train, and develop high-performing marketing team.

YOU'RE THE PERFECT MATCH IF YOU HAVE… 🎯

🏆 A minimum 7-year at the same position, you’ve got a solid track record of boosting user numbers and ramping up engagement.
📱 A demonstrated experience in the mobile app industry, showcasing your ability to navigate and excel in this vibrant and ever-evolving landscape.
📈 A data-centric warrior mind, finding joy in analysis and strategic action.
💡 A creative spirit, always bubbling with groundbreaking ideas.
🦄 A scale up soul, hungry to make an indelible mark in a dynamic team.

WHAT WE OFFER… 🤝

Top-tier earnings: Dive into a role offering a competitive salary range of $200,000 to $350,000 yearly, plus bonuses and stock options. Your hard work doesn’t just earn you a paycheck; it builds your stake in our mutual success.
100% covered health insurance: We’ve got you and your family’s health fully covered with Aetna. This includes Dental and Vision. At WeWard, your wellbeing is a priority, not an afterthought.
Global work culture: WeWard offers at least one visit per year to get chances to work from our stylish Paris office, blending cultural diversity with professional growth.
Work-Life balance: Work remotely up to 2 days per week. Take advantage of a flexible remote work policy that blends in-office collaboration in our downtown New York City office with a home-based focus.
25 days of PTO + federal holidays: We believe in working hard and recharging harder. Enjoy our generous Paid Time Off policy that empowers you to take the breaks you need, when you need them.
Commuter benefits: We utilize pre-tax dollars that are deducted directly from your paycheck, allowing you to get to work with a little less effort.
401k Plan: We encourage all employees to consider saving for their retirement.
Walking Allowance: An innovative monthly reimbursement for walking!

Recruitment process ⏳

• 30-min call with the HR Manager
• 30-min founder interview
• A case study followed by a 1 hour debrief with two team members

We finish with a tour of our offices to introduce you to other members of the team. And finally, if all goes well…  Welcome! 

You'd be really great if you... STEPS! But... What does STEPS mean at WeWard? 🤔

S: SUCCESS March with a team where ambition and passion aren’t just words, they’re our core.
T: TRUST We entrust you with the freedom to chart your own course, confident in your capacity to deliver outstanding results in your unique style.
E: EXPLORE Evolve in a culture that’s always on the lookout, embracing new ideas and horizons.
P: PROGRESS Face challenges head-on, learn, pivot, and grow – we advance together.
S: SMILE Be part of a life buzzing with positivity and a dash of humor.

JOIN US TO MAKE WALKING A MORE REWARDING PART OUR LIVES